In Marketing, Overwhelmed is the New Normal
Robin Neifield | Strategies |       |  | This shouldn't come as a shock, but two recent studies have documented what many (in fact most) of the marketing world has been feeling lately. The constant, rapid changes experienced by marketing staff, digital marketing professionals and consumers alike are outpacing our ability to stay up to date, staff, budget for and respond to even critical organizational needs. We just can't keep up. Adobe queried 1000 marketers online in August and September of this year to get a read on... |
The Mobile Opportunity, From the Mouths of Marketers [Study]
Anna Bager | Mobile | |  | No one questions the importance of the mobile screen. Yet, a few other critical questions about mobile remain. How can we capitalize on the mobile explosion? What are the most effective approaches to mobile marketing? Marketers are still looking for the best approach for leveraging consumers' fascination with mobile devices. At the IAB, we are working hard to find those answers and our vision is clear: mobile marketing is at its best when it relates to behaviors and habits, not... |
3 Critical & Consistent Elements in a Customer Journey Framework
Andrea Fishman | Data-Driven Marketing | |  | Part of our job as marketers is to meet the ever-changing needs of consumers. One of the most important ways we accomplish this is through the delivery of exceptional customer experiences. Creating above average digital customer experiences is a key challenge for many organizations, especially given the myriad of platforms available to consumers. However, the reward for getting it right can be a long lasting relationship, with the maximum lifetime value of your customers realized.... |
Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Mary Lisbeth D'Amico | Strategies | |  | Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM. Under the moniker, We Own The Night, the campaign began late last summer as an unbranded hashtag campaign, with phrases such as "he was a good idea at the time" and "the best part of the day is the night" placed strategically on billboards, at bus stops,... |
Bojangles’ to Fans: #TailgateEverything
Lisa Lacy | Strategies | |  | Why limit tailgating to sports when you can tailgate in other parts of life? That's the message from quick service chain Bojangles', which has more than 50 alternative tailgating ideas on an inspiration hub, TailgateEverything.com. Site content includes Vine and GoAnimate videos, lists and recipes that seek to engage a younger audience and showcase the brand's Big Bo Box offering. The site launched September 16, with tailgating ideas for work, school and relationships, such as:... |
YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.
Greg Jarboe | Video | Print version QVC Launches Social Shopping Site ToGather
Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community.
Mary Lisbeth D'Amico | Social Commerce | Print version Demand Generation + Social + Mobile = BFFs
How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign.
Michelle Killebrew | Social Media | Print version 3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization
Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis.
Justin Williams | Email Marketing | Print version Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales.
John A. Lee | Paid Search | Print version Are View-Through Conversions the Last Line of Defense for Banner Advertising?
Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand.
Charlie Wang | Display Advertising | Print version Facebook Envisions Deeper Links in Mobile App Ads
Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile.
Matt Kapko | Social Media | Print version NFL Strikes Exclusive Deal With Twitter
The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era.
Matt Kapko | Social Media | Print version ExactTarget Connections: Customer Communication Happens Anywhere
The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.
Sundeep Kapur | Email Marketing | Print version Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad.
Jessica Lee | Social Media | Print version |
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