QVC Launches Social Shopping Site ToGather
Mary Lisbeth D'Amico | Social Commerce |       |  | Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. The site, which takes it look from Pinterest and other visual-based communities, lets members who start liking specific products set up a personalized newsfeed, where they see shopping recommendations from people and brands they chose to follow. The site also shows them what products are trending in the community and... |
Demand Generation + Social + Mobile = BFFs
Michelle Killebrew | Social Media | |  | We all know that the increase of digital media consumption has changed how we approach demand generation. These days, people respond to your outbound campaigns on their cell phones, or they find your campaigns through a friend or colleague’s tweet. As outbound marketers and demand generation professionals, it’s up to us to figure out how to take advantage of this change in behavior. To do that, we need to completely rethink the customer experience. I’d like to demonstrate... |
Facebook Envisions Deeper Links in Mobile App Ads
Matt Kapko | Social Media | |  | Now that Facebook has proven its ability to drive mobile app downloads from ads, it has a new scheme to help businesses keep those apps active among users that originally installed from an ad. Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Thousands of businesses that use the mobile app... |
NFL Strikes Exclusive Deal With Twitter
Matt Kapko | Social Media | |  | The National Football League (NFL) is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. As the first deal of its kind with a social platform, the NFL will expand the reach of its content on Twitter and connect its fans with a limited group of sponsors in the process. Verizon Wireless, which has already invested $1 billion for an exclusive four-year deal to broadcast NFL games via mobile devices, will also be the lead sponsor... |
Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Jessica Lee | Social Media | |  | Facebook is attempting to make News Feed ads even more relevant to users. “When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad,” Facebook said in its announcement. Facebook said advertisers will reap the benefits. "If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them." Facebook added... |
Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
Mary Lisbeth D'Amico | Strategies | Print version YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.
Greg Jarboe | Video | Print version 3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization
Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis.
Justin Williams | Email Marketing | Print version In Marketing, Overwhelmed is the New Normal
Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success?
Robin Neifield | Strategies | Print version The Mobile Opportunity, From the Mouths of Marketers [Study]
IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report.
Anna Bager | Mobile | Print version 3 Critical & Consistent Elements in a Customer Journey Framework
The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers.
Andrea Fishman | Data-Driven Marketing | Print version Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales.
John A. Lee | Paid Search | Print version Are View-Through Conversions the Last Line of Defense for Banner Advertising?
Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand.
Charlie Wang | Display Advertising | Print version Bojangles’ to Fans: #TailgateEverything
The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently incorporate its Big Bo Box.
Lisa Lacy | Strategies | Print version ExactTarget Connections: Customer Communication Happens Anywhere
The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.
Sundeep Kapur | Email Marketing | Print version |
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