5 Things We've Learned From Google's New War on Links

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SEW Daily October  2, 2013  RSS  Like  Follow 5 Things We've Learned From Google's New War on Links October 2, 2013 - Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work. Simon Penson  |  Print version Using the Google Analytics Service Provider Report for Lead Generation & Insight October 2, 2013 - The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It's great for finding sales leads and markets to target, troubleshooting, and reviewing cross domain requirements. Anna Lewis  |  Print version How to Build an Analytics Package to Measure Off-Site Content Distribution October 2, 2013 - Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. Dave Snyder  |  Print version Google Web Designer Beta Launches for Advertisers October 1, 2013 - Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads. Jennifer Slegg  |  Print version Google Fixes Webmaster Tools Bug, Missing Search Query Data to Return October 1, 2013 - Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed. Expect reporting on search queries to return to normal in the coming days. Data through Sept. 25 is now available. Jennifer Slegg  |  Print version Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious October 1, 2013 - Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate. Jennifer Slegg  |  Print version InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing October 1, 2013 - The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write about, promising better decisions about the performance of the content before it’s even written. Jessica Lee  |  Print version Top Search Result = Poor Ad CTR [Study] October 1, 2013 - While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening. Jessica Lee  |  Print version How to Build Links Using Expired Domains October 1, 2013 - Many people have had great success snapping up expired domains and using those sites for link building purposes, but you must make sure to vet them. Here's how to find expired domains, how to use them, and some risk factors and warning signs. Julie Joyce  |  Print version New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices October 1, 2013 - Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting. Lisa Raehsler  |  Print version Do Second Screen Campaigns Have Marketing Potential on Twitter? October 1, 2013 - This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can bet on a good response. There will be tweets worth retweeting and new hashtags emerging. Jonathan Allen  |  Print version Fine Tuning Your Local Keyword Research Using Google Trends October 1, 2013 - Local keyword research is often tricky due to low query volumes. And if you're just starting out, you may not have analytics data to pull from. Here's how to leverage data from Google Trends to help you make better decisions about your keywords. Mike Wilton  |  Print version Google Faces $400K Fine in France Over Privacy Policy October 1, 2013 - Google has not responded in a timely manner to the French data protection authority's demand that it make changes, and will now face sanctions in the form of a fine of more than $400,000. Google maintains their policy respects European laws. Dave Neal  |  Print version   Webinars Upcoming Events Link Building FAQ's October 8, 2013 1:00pm ET / 10:00am PT 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business October 15, 2013 1:00pm ET / 10:00am PT Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers SEO/PPC Project Manager SEO/PPC Project Manager (MDnetSolutions) - Roswell - MDnetSolutions provides consultative organic and paid search services for our clients, delivering top search... Search Manager Search Manager (Digitas Health) - New York - Search Manager Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare... Search Analyst Search Analyst (Digitas Health) - New York - Position:            SEM Analyst Reports to:   ... Seven Questions Every Advertiser Should Ask About Ad Performance Quantcast - Oct 1, 2013 Adapt marketing for multiple devices Sitecore - Sep 23, 2013 The Business Owner's Guide to Converting More Web Traffic into Sales National Conversion Booster - Sep 19, 2013 Why should social customer service be a part of your marketing strategy? Elena Luk'yanenko SES Conference & Expo - Sep 30, 2013

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