3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization
Justin Williams | Email Marketing |       |  | Savvy email marketers now have the ability to rapidly send precisely targeted, relevant campaigns, driven by a wealth of customer data collected from different sources. Organizations are investing in making even more customer data available to marketers, based on the premise that more data will improve marketing results. Faced with so many possible improvements, how do we identify the best opportunities to pursue - those we can accomplish quickly and count on to actually improve... |
ExactTarget Connections: Customer Communication Happens Anywhere
Sundeep Kapur | Email Marketing | |  | The ExactTarget Connections conference turned out to be a phenomenal learning experience. It was a powerhouse of people as 6,000 digital marketers converged in Indianapolis to meet, to learn, and inspire each other to create "more effective consumer interactions." The conference featured three powerful keynote addresses – Condoleezza Rice, Jim Collins, and Walter Isaacson. Good information, inspiration, and a focus on being practical. Remember this quote from the late Sam Walton... |
Cyber Week Stunted: 2013 Compacts the Christmas Calendar
Jim Davidson | B2C Email Marketing | |  | Thanksgiving Day is growing up and becoming a major online shopping day. Turkey day sales were up 32 percent in 2012, according to comScore. No longer just a "Black Friday preview" day, the holiday has quickly become a starting gate to the major sales days. The finish line, however, is less defined. Cyber Monday is anchored after the weekend of sweatpants-wearing, coffee-chugging shoppers lining up for doorbusters and deep discounts, and both consumers and marketers don't want the... |
65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Mathew Sweezey | Email Marketing | |  | Over 294 billion emails are sent every day, which dwarfs the supposed 400 million tweets and the 2 million blog posts published each day. With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. So lets take a step back and look at a few key items in your emails which can help you ensure your emails are building a stronger brand, and not hurting your other... |
Four Approaches to Make Your Subject Lines Work Harder
Margaret Farmakis | Email Marketing Optimization | |  | Let's face it - there’s nothing sexy about email subject lines. While some might argue that there's nothing sexy about email (and I would strongly disagree), there are certainly hotter and far more exciting topics to email marketers these days, like Gmail's tabs and responsive design for mobile. In fact, if I use Google Trends to track search term activity over the past 90 days for "responsive design," "gmail tabs" and "subject lines," the average for "responsive design" is 875... |
YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.
Greg Jarboe | Video | Print version Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
Mary Lisbeth D'Amico | Strategies | Print version QVC Launches Social Shopping Site ToGather
Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community.
Mary Lisbeth D'Amico | Social Commerce | Print version Demand Generation + Social + Mobile = BFFs
How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign.
Michelle Killebrew | Social Media | Print version In Marketing, Overwhelmed is the New Normal
Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success?
Robin Neifield | Strategies | Print version The Mobile Opportunity, From the Mouths of Marketers [Study]
IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report.
Anna Bager | Mobile | Print version 3 Critical & Consistent Elements in a Customer Journey Framework
The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers.
Andrea Fishman | Data-Driven Marketing | Print version Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales.
John A. Lee | Paid Search | Print version Are View-Through Conversions the Last Line of Defense for Banner Advertising?
Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand.
Charlie Wang | Display Advertising | Print version Facebook Envisions Deeper Links in Mobile App Ads
Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile.
Matt Kapko | Social Media | Print version |
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