The Mobile Opportunity, From the Mouths of Marketers [Study]
Anna Bager | Mobile |       |  | No one questions the importance of the mobile screen. Yet, a few other critical questions about mobile remain. How can we capitalize on the mobile explosion? What are the most effective approaches to mobile marketing? Marketers are still looking for the best approach for leveraging consumers' fascination with mobile devices. At the IAB, we are working hard to find those answers and our vision is clear: mobile marketing is at its best when it relates to behaviors and habits, not... |
YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
Greg Jarboe | Video | |  | A Better commenting system is coming to YouTube. In a post on the video sharing website's official blog, Nundu Janakiram, product manager, and Yonatan Zunger, principal engineer, said: Starting this week, you'll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as we bring you more ways to connect with familiar faces on YouTube. They added a couple of interesting details: You'll... |
Are View-Through Conversions the Last Line of Defense for Banner Advertising?
Charlie Wang | Display Advertising | |  | Banner advertising is one of the earliest forms of digital marketing and an integral part of everyone’s media mix. However, with the rise of social media and high impact pre-roll ads, marketers have seriously begun to question the effectiveness of banner ads. Especially with stats like the following: 1. CTR of banner ads are astonishing low with averages round just 0.1 percent (DoubleClick). 2. You’re more likely to survive a plane crash than click a banner ad (Solve Media).... |
Facebook Envisions Deeper Links in Mobile App Ads
Matt Kapko | Social Media | |  | Now that Facebook has proven its ability to drive mobile app downloads from ads, it has a new scheme to help businesses keep those apps active among users that originally installed from an ad. Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Thousands of businesses that use the mobile app... |
How to Get the Most Out of Industry Events
Larry Allen | Display Advertising | |  | I was fortunate to attend dmexco in Cologne, Germany last week. Drawing more than 24,000 attendees who present, learn and network, dmexco is the largest industry event in all of Europe. To put that number in perspective, ad:tech New York anticipates 9,000+ attendees in November this year. dmexco is a true trade show, like those you hear about from your parents or grandparents. Everyone in attendance seemed to be on a winner-take-all mission to impress, sell and buy at levels we can... |
Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
Mary Lisbeth D'Amico | Strategies | Print version QVC Launches Social Shopping Site ToGather
Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community.
Mary Lisbeth D'Amico | Social Commerce | Print version Demand Generation + Social + Mobile = BFFs
How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign.
Michelle Killebrew | Social Media | Print version 3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization
Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis.
Justin Williams | Email Marketing | Print version In Marketing, Overwhelmed is the New Normal
Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success?
Robin Neifield | Strategies | Print version 3 Critical & Consistent Elements in a Customer Journey Framework
The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers.
Andrea Fishman | Data-Driven Marketing | Print version Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales.
John A. Lee | Paid Search | Print version Bojangles’ to Fans: #TailgateEverything
The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently incorporate its Big Bo Box.
Lisa Lacy | Strategies | Print version NFL Strikes Exclusive Deal With Twitter
The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era.
Matt Kapko | Social Media | Print version ExactTarget Connections: Customer Communication Happens Anywhere
The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.
Sundeep Kapur | Email Marketing | Print version |
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