The New Online Advertising is Rich in Scientific Method
Tessa Wegert | Media Buying |       |  | If you've seen iOS 7, the new iPhone operating system from Apple, you know that it's a menagerie of visual effects. Fake zooms, slide animations, and parallax - the sense that the icons are floating on the screen - all combine to create an experience straight out of a 3D Sci Fi movie. The volume and intensity of visual bells and whistles is actually causing some users to report feelings of motion sickness and nausea, but could it also be indicative of a trend? Do scientific theories... |
YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
Greg Jarboe | Video | |  | A Better commenting system is coming to YouTube. In a post on the video sharing website's official blog, Nundu Janakiram, product manager, and Yonatan Zunger, principal engineer, said: Starting this week, you'll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as we bring you more ways to connect with familiar faces on YouTube. They added a couple of interesting details: You'll... |
The Mobile Opportunity, From the Mouths of Marketers [Study]
Anna Bager | Mobile | |  | No one questions the importance of the mobile screen. Yet, a few other critical questions about mobile remain. How can we capitalize on the mobile explosion? What are the most effective approaches to mobile marketing? Marketers are still looking for the best approach for leveraging consumers' fascination with mobile devices. At the IAB, we are working hard to find those answers and our vision is clear: mobile marketing is at its best when it relates to behaviors and habits, not... |
Are View-Through Conversions the Last Line of Defense for Banner Advertising?
Charlie Wang | Display Advertising | |  | Banner advertising is one of the earliest forms of digital marketing and an integral part of everyone’s media mix. However, with the rise of social media and high impact pre-roll ads, marketers have seriously begun to question the effectiveness of banner ads. Especially with stats like the following: 1. CTR of banner ads are astonishing low with averages round just 0.1 percent (DoubleClick). 2. You’re more likely to survive a plane crash than click a banner ad (Solve Media).... |
Facebook Envisions Deeper Links in Mobile App Ads
Matt Kapko | Social Media | |  | Now that Facebook has proven its ability to drive mobile app downloads from ads, it has a new scheme to help businesses keep those apps active among users that originally installed from an ad. Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Thousands of businesses that use the mobile app... |
Fandango Literally Wants to Make Fans Scream
Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
Lisa Lacy | Strategies | Print version Create Audience Experiences That Drive Recommendations
These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you.
Dave Evans | Social Media Smarts | Print version With Website Optimization, There is No Such Thing as Perfect
Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity.
Nathan Richter | Strategies | Print version What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers?
Derek Harding | Email Marketing | Print version Can You Recognise a Customer When You See One?
Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms.
Neil Mason | Verifying Business Value | Print version 4 Must-Have Components of a Successful Conversion Optimization Program
Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components.
Tim Ash | Conversion & ROI | Print version Facebook Aims to Grow PMD Program in Asia Pacific
The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.
Adaline Lau | Social Media | Print version Seven Lessons from the World’s Greatest Marketer
Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world's greatest marketer.
Sundeep Kapur | Strategies | Print version Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views.
Lisa Lacy | Strategies | Print version Achoo By Kleenex Helps Consumers Predict When They Might Get Sick
Kleenex says Achoo allows consumers to better prepare for cold and flu season.
Lisa Lacy | Strategies | Print version |
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