Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

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SEW Daily October  3, 2013  RSS  Like  Follow Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study] October 3, 2013 - UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site. Jessica Lee  |  Print version Pivot Table Basics For Search Marketers October 3, 2013 - Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain pivot tables in plain English, give you a visual breakdown of pivot tables, and give examples of pivot tables in search marketing. John Gagnon  |  Print version After '(Not Provided)' & Hummingbird, Where is Google Taking Us Next? October 3, 2013 - Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's why heading forward you need to start building your content with concept and context in mind. Doc Sheldon  |  Print version Google UK Paid £11.6 Million in Corporation Tax in 2012 October 3, 2013 - Google's UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing with its Irish operation taking most of the profits, with these profits being channelled to a subsidiary in Bermuda. Carly Page  |  Print version Google Gives Advice on How to Expand Your Website to More Languages October 2, 2013 - Considering expansion into different countries and languages? Google's Maile Ohye offers some great advice and best practices for expanding into additional languages and country-based language variations, plus solutions for potential search issues. Jennifer Slegg  |  Print version Matt Cutts: You Don't Have to Nofollow Internal Links October 2, 2013 - A recent Google webmaster help video from Google's Matt Cutts brings up an interesting question: should a webmaster nofollow internal links within their site or does it not make any difference because they are simply internal links? Jennifer Slegg  |  Print version 5 Things We've Learned From Google's New War on Links October 2, 2013 - Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work. Simon Penson  |  Print version Using the Google Analytics Service Provider Report for Lead Generation & Insight October 2, 2013 - The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It's great for finding sales leads and markets to target, troubleshooting, and reviewing cross domain requirements. Anna Lewis  |  Print version How to Build an Analytics Package to Measure Off-Site Content Distribution October 2, 2013 - Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally. Dave Snyder  |  Print version   Webinars Upcoming Events Link Building FAQ's October 8, 2013 1:00pm ET / 10:00am PT 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business October 15, 2013 1:00pm ET / 10:00am PT Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers SEO/PPC Project Manager SEO/PPC Project Manager (MDnetSolutions) - Roswell - MDnetSolutions provides consultative organic and paid search services for our clients, delivering top search... Search Manager Search Manager (Digitas Health) - New York - Search Manager Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare... Search Analyst Search Analyst (Digitas Health) - New York - Position:            SEM Analyst Reports to:   ... A retailer’s guide to the “right way” for personalised web experiences Sitecore - Oct 2, 2013 Seven Questions Every Advertiser Should Ask About Ad Performance Quantcast - Oct 1, 2013 Adapt marketing for multiple devices Sitecore - Sep 23, 2013 The Business Owner's Guide to Converting More Web Traffic into Sales National Conversion Booster - Sep 19, 2013

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