Can You Recognise a Customer When You See One?
Neil Mason | Verifying Business Value |       |  | It's funny how this happens... as I sat down to write this column with this topic in mind, I flicked to ClickZ to see what was taxing the minds of other columnists. I read with an increasingly silly grin on my face my friend Jim Sterne's recent post bemoaning Amazon's stalking of him around the web, trying to sell him a product that he had already bought, from them. Things like this remind you that the most sophisticated of technologies can be used in the dumbest of ways. Mind you,... |
4 Must-Have Components of a Successful Conversion Optimization Program
Tim Ash | Conversion & ROI | |  | Thinking about implementing a CRO program? That's easy. Building one that stands the test of time? That's a little harder. But don't let the logistics overwhelm you. When built on the proper foundation, your CRO program can be fruitful for years to come. In my experience with companies large and small, there are certain attributes common among every successful CRO program. Let's take a look at those now. 1. A Way to Measure A successful CRO program always has ways to measure... |
Will Twittervision Transform US TV Advertising?
Pelin Thorogood | Analyzing Customer Data | |  | No doubt about it. Conventional television and the social powerhouse Twitter have become unlikely bedfellows with audience tweets driving programing and TV elevating Twitter use. That's all good for Twitter. The social networker stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Picture the 32 million people who tweeted about shows in the last year, interacting with a... |
What Machines Haven't Learned Yet
Jim Sterne | Verifying Business Value | |  | I had an interesting talk with Gary Angel the other day... which is the same as saying I talked to Gary Angel the other day. Gary is the partner / principal of the Digital Analytics Center of Excellence at Ernst & Young. An engaging guy with a very large brain. With more than 20 years of analytics under his belt, Gary knows about analytics and is more than willing to share. So, when the subject turned to machine learning, I tuned in a little tighter. Gary is not an artificial... |
Rise of the Chief Convergence Officer
Marshall Sponder | Convergence Analytics | |  | Most large organizations employ a variety of technologies that are very challenging to integrate in a meaningful way. Yet, without a deep understanding of the needs of each part of an organization at an end user level (specifically, how the data can best be leveraged for particular use cases) converged implementations will not succeed. There seems to be a crisis of corporate technology where new capabilities of platforms are rapidly changing the way businesses are run and structured,... |
Fandango Literally Wants to Make Fans Scream
Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
Lisa Lacy | Strategies | Print version Create Audience Experiences That Drive Recommendations
These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you.
Dave Evans | Social Media Smarts | Print version With Website Optimization, There is No Such Thing as Perfect
Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity.
Nathan Richter | Strategies | Print version The New Online Advertising is Rich in Scientific Method
Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful.
Tessa Wegert | Media Buying | Print version What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers?
Derek Harding | Email Marketing | Print version Facebook Aims to Grow PMD Program in Asia Pacific
The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.
Adaline Lau | Social Media | Print version Seven Lessons from the World’s Greatest Marketer
Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world's greatest marketer.
Sundeep Kapur | Strategies | Print version Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views.
Lisa Lacy | Strategies | Print version Achoo By Kleenex Helps Consumers Predict When They Might Get Sick
Kleenex says Achoo allows consumers to better prepare for cold and flu season.
Lisa Lacy | Strategies | Print version Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
Mary Lisbeth D'Amico | Strategies | Print version | 
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