What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Derek Harding | Email Marketing |       |  | In August, I wrote about the impending merger of Omnicom (parent company of Innovyx) with French holding company Publicis. In an unexpected turn of events, this month I'll be writing about another merger, between ExactTarget and salesforce.com. The acquisition of ExactTarget by salesforce.com is relevant not just to customers and partners of the two companies, but to everyone working in digital marketing. ExactTarget is a leading email service provider that's been growing rapidly... |
Over 50 Percent of Unique Email Opens Now Mobile
Yuyu Chen | Ad Industry Metrics | |  | As smartphone and tablet usage continues to grow, mobile devices have become an indispensable part of email marketing strategy. Nearly half of subscribers only opened emails on a mobile device, compared to 23 percent on desktop-only and webmail-only, respectively, according to Experian Marketing Services' EMS) Quarterly Email Benchmark Study Q2 2013. Their report reveals that merely one percent of unique opens went to the non-mobile group (other), in which subscribers used both... |
3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization
Justin Williams | Email Marketing | |  | Savvy email marketers now have the ability to rapidly send precisely targeted, relevant campaigns, driven by a wealth of customer data collected from different sources. Organizations are investing in making even more customer data available to marketers, based on the premise that more data will improve marketing results. Faced with so many possible improvements, how do we identify the best opportunities to pursue - those we can accomplish quickly and count on to actually improve... |
ExactTarget Connections: Customer Communication Happens Anywhere
Sundeep Kapur | Email Marketing | |  | The ExactTarget Connections conference turned out to be a phenomenal learning experience. It was a powerhouse of people as 6,000 digital marketers converged in Indianapolis to meet, to learn, and inspire each other to create "more effective consumer interactions." The conference featured three powerful keynote addresses – Condoleezza Rice, Jim Collins, and Walter Isaacson. Good information, inspiration, and a focus on being practical. Remember this quote from the late Sam Walton... |
Cyber Week Stunted: 2013 Compacts the Christmas Calendar
Jim Davidson | B2C Email Marketing | |  | Thanksgiving Day is growing up and becoming a major online shopping day. Turkey day sales were up 32 percent in 2012, according to comScore. No longer just a "Black Friday preview" day, the holiday has quickly become a starting gate to the major sales days. The finish line, however, is less defined. Cyber Monday is anchored after the weekend of sweatpants-wearing, coffee-chugging shoppers lining up for doorbusters and deep discounts, and both consumers and marketers don't want the... |
Fandango Literally Wants to Make Fans Scream
Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
Lisa Lacy | Strategies | Print version Create Audience Experiences That Drive Recommendations
These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you.
Dave Evans | Social Media Smarts | Print version With Website Optimization, There is No Such Thing as Perfect
Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity.
Nathan Richter | Strategies | Print version The New Online Advertising is Rich in Scientific Method
Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful.
Tessa Wegert | Media Buying | Print version Can You Recognise a Customer When You See One?
Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms.
Neil Mason | Verifying Business Value | Print version 4 Must-Have Components of a Successful Conversion Optimization Program
Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components.
Tim Ash | Conversion & ROI | Print version Facebook Aims to Grow PMD Program in Asia Pacific
The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.
Adaline Lau | Social Media | Print version Seven Lessons from the World’s Greatest Marketer
Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world's greatest marketer.
Sundeep Kapur | Strategies | Print version Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views.
Lisa Lacy | Strategies | Print version Achoo By Kleenex Helps Consumers Predict When They Might Get Sick
Kleenex says Achoo allows consumers to better prepare for cold and flu season.
Lisa Lacy | Strategies | Print version |
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