Will Twittervision Transform US TV Advertising?
Pelin Thorogood | Analyzing Customer Data |       |  | No doubt about it. Conventional television and the social powerhouse Twitter have become unlikely bedfellows with audience tweets driving programing and TV elevating Twitter use. That's all good for Twitter. The social networker stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Picture the 32 million people who tweeted about shows in the last year, interacting with a... |
What Machines Haven't Learned Yet
Jim Sterne | Verifying Business Value | |  | I had an interesting talk with Gary Angel the other day... which is the same as saying I talked to Gary Angel the other day. Gary is the partner / principal of the Digital Analytics Center of Excellence at Ernst & Young. An engaging guy with a very large brain. With more than 20 years of analytics under his belt, Gary knows about analytics and is more than willing to share. So, when the subject turned to machine learning, I tuned in a little tighter. Gary is not an artificial... |
Rise of the Chief Convergence Officer
Marshall Sponder | Convergence Analytics | |  | Most large organizations employ a variety of technologies that are very challenging to integrate in a meaningful way. Yet, without a deep understanding of the needs of each part of an organization at an end user level (specifically, how the data can best be leveraged for particular use cases) converged implementations will not succeed. There seems to be a crisis of corporate technology where new capabilities of platforms are rapidly changing the way businesses are run and structured,... |
Analytics Help Brands Make Small Changes That Bring Big Social Impact
Mary Lisbeth D'Amico | Analytics | |  | Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a relatively large impact on a brand’s social media efforts. And social analytics—which comprised a 2.1 billion sized market in 2013, according to data aggregator Uniqloud-- are increasingly helping companies make these micro-decisions. Golf Channel, for example, in April decided to change the hashtag it was using on Twitter during the Masters Tournament... |
Convergence Analytics 2.0: Everybody is Still Measuring Everything
Andrew Edwards | Convergence Analytics | |  | How much does multi-channel analytics really help the marketer? It's hard to believe it was only six months ago when ClickZ published the first Convergence Analytics Report that I co-authored. We just launched the second Convergence Analytics report at SES San Francisco and I feel like we were barely able to document some of the latest changes taking place in digital analytics today. Suffice it to say things are moving very, very fast in this field. Our tag line for the first report... |
ExactTarget Connections: Customer Communication Happens Anywhere
The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.
Sundeep Kapur | Email Marketing | Print version NFL Strikes Exclusive Deal With Twitter
The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era.
Matt Kapko | Social Media | Print version Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad.
Jessica Lee | Social Media | Print version "Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation.
Kristin Kovner | Strategies | Print version Nielsen: Younger Consumers Are Easier to Reach Online
Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones.
Yuyu Chen | Ad Industry Metrics | Print version MasterCard Revamps Online Newsroom, Blog
The online resources include curated content, images, videos and features on so-called cashless pioneers.
Lisa Lacy | Strategies | Print version How Fortune 500 Companies Are Using Instagram to Build Their Brands
A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand.
Jessica Lee | Social Media | Print version Twitter Adds Alerts to Help Users During Emergencies
Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.
Dave Neal | Social Media | Print version The Art of Public Speaking
If you're one of those people who isn't naturally inclined to want to be the center of attention, then perhaps these recommendations can at, least, help you improve your public speaking skills and maybe one day even look forward to it.
Anna Papadopoulos | Strategies | Print version Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light
Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds.
Mary Lisbeth D'Amico | Strategies | Print version |
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