ExactTarget Connections: Customer Communication Happens Anywhere
Sundeep Kapur | Email Marketing |       |  | The ExactTarget Connections conference turned out to be a phenomenal learning experience. It was a powerhouse of people as 6,000 digital marketers converged in Indianapolis to meet, to learn, and inspire each other to create "more effective consumer interactions." The conference featured three powerful keynote addresses – Condoleezza Rice, Jim Collins, and Walter Isaacson. Good information, inspiration, and a focus on being practical. Remember this quote from the late Sam Walton... |
Cyber Week Stunted: 2013 Compacts the Christmas Calendar
Jim Davidson | B2C Email Marketing | |  | Thanksgiving Day is growing up and becoming a major online shopping day. Turkey day sales were up 32 percent in 2012, according to comScore. No longer just a "Black Friday preview" day, the holiday has quickly become a starting gate to the major sales days. The finish line, however, is less defined. Cyber Monday is anchored after the weekend of sweatpants-wearing, coffee-chugging shoppers lining up for doorbusters and deep discounts, and both consumers and marketers don't want the... |
65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Mathew Sweezey | Email Marketing | |  | Over 294 billion emails are sent every day, which dwarfs the supposed 400 million tweets and the 2 million blog posts published each day. With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. So lets take a step back and look at a few key items in your emails which can help you ensure your emails are building a stronger brand, and not hurting your other... |
Four Approaches to Make Your Subject Lines Work Harder
Margaret Farmakis | Email Marketing Optimization | |  | Let's face it - there’s nothing sexy about email subject lines. While some might argue that there's nothing sexy about email (and I would strongly disagree), there are certainly hotter and far more exciting topics to email marketers these days, like Gmail's tabs and responsive design for mobile. In fact, if I use Google Trends to track search term activity over the past 90 days for "responsive design," "gmail tabs" and "subject lines," the average for "responsive design" is 875... |
The Importance of Data Trees
Jeanne Jennings | Email Marketing | |  | Last week Only Influencers published my blog post, "The Mindset of Great Email Marketers." In it I discussed the importance of leveraging data to improve your email marketing program. Some who read the post wanted more information on what data they should be looking at. Here's a quick article on data trees, how to create them, and how to leverage them to your advantage. A data tree tracks the recipients' behaviors from the send all the way through conversion. A very simple data... |
NFL Strikes Exclusive Deal With Twitter
The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era.
Matt Kapko | Social Media | Print version Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad.
Jessica Lee | Social Media | Print version Will Twittervision Transform US TV Advertising?
Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings.
Pelin Thorogood | Analyzing Customer Data | Print version "Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation.
Kristin Kovner | Strategies | Print version Nielsen: Younger Consumers Are Easier to Reach Online
Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones.
Yuyu Chen | Ad Industry Metrics | Print version MasterCard Revamps Online Newsroom, Blog
The online resources include curated content, images, videos and features on so-called cashless pioneers.
Lisa Lacy | Strategies | Print version How Fortune 500 Companies Are Using Instagram to Build Their Brands
A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand.
Jessica Lee | Social Media | Print version Twitter Adds Alerts to Help Users During Emergencies
Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.
Dave Neal | Social Media | Print version What Machines Haven't Learned Yet
Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone.
Jim Sterne | Verifying Business Value | Print version The Art of Public Speaking
If you're one of those people who isn't naturally inclined to want to be the center of attention, then perhaps these recommendations can at, least, help you improve your public speaking skills and maybe one day even look forward to it.
Anna Papadopoulos | Strategies | Print version |
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