"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Kristin Kovner | Strategies |       |  | Advertising Week celebrated its 10th anniversary last week here in New York City, with marketing and communications leaders from around the world gathering to discuss and debate the issues facing the industry. As always, IAB's MIXX conference was a must-attend event, this time featuring interviews with luminaries like Sir Martin Sorrell and Marissa Mayer, to name a few. After the frenzy of Advertising Week died down, I had the chance to speak with Randall Rothenberg, president... |
MasterCard Revamps Online Newsroom, Blog
Lisa Lacy | Strategies | |  | MasterCard has relaunched its online newsroom and blog to better cater to its digital audience. The new newsroom, The Engagement Bureau, and redesigned Cashless Pioneers Blog make up what MasterCard calls a "conversation and publishing ecosystem" that helps consumers engage with the brand, discover sharable content and "become immersed in a discussion around the benefits of digital payments technology." The Engagement Bureau is what MasterCard calls an "interactive community and... |
The Art of Public Speaking
Anna Papadopoulos | Strategies | |  | You can speak well if your tongue can deliver the message of your heart. John Ford I was recently asking a retired elementary teacher about her recommendation on the best extracurricular activities for children (yes, I am a helicopter mom). She said in all her years of teaching, the best training for kids is anything that makes them more comfortable expressing themselves clearly and confidently in front of others. She believed that many kids who struggled with public speaking would... |
Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light
Mary Lisbeth D'Amico | Strategies | |  | Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds. Getting to a generation known to avoid television and to check a plethora of digital devices as many as 100 times a day is not easy. But at the Adweek and OMMA conferences held in NYC this week, executives from Wendy's, Chevrolet and Bud Light gave hard proof that taking risks to do so is paying off. Instead of emphasizing TV advertising,... |
Blimpie Releases Its First App Aimed at Targeting Millennials
Lisa Lacy | Strategies | |  | Sub chain Blimpie has launched a mobile game app, Blimpie Run, for Android and iOS operating systems as part of a new mobile marketing strategy and a brand overhaul that it says includes new store designs and menu offerings to attract millennials. The game launched on Android the week of September 9 and was approved and published on iOS on September 14. As of September 20, the app had about 1,000 downloads, which Kahala director of marketing Steve Evans says is before any of the... |
ExactTarget Connections: Customer Communication Happens Anywhere
The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.
Sundeep Kapur | Email Marketing | Print version NFL Strikes Exclusive Deal With Twitter
The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era.
Matt Kapko | Social Media | Print version Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad.
Jessica Lee | Social Media | Print version Will Twittervision Transform US TV Advertising?
Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings.
Pelin Thorogood | Analyzing Customer Data | Print version Nielsen: Younger Consumers Are Easier to Reach Online
Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones.
Yuyu Chen | Ad Industry Metrics | Print version How Fortune 500 Companies Are Using Instagram to Build Their Brands
A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand.
Jessica Lee | Social Media | Print version Twitter Adds Alerts to Help Users During Emergencies
Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.
Dave Neal | Social Media | Print version What Machines Haven't Learned Yet
Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone.
Jim Sterne | Verifying Business Value | Print version Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose
Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer.
Matt Kapko | Search Marketing | Print version Cyber Week Stunted: 2013 Compacts the Christmas Calendar
For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal.
Jim Davidson | B2C Email Marketing | Print version |
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