PPC For Brand Impact
Lisa Raehsler | Paid Search |       |  | When we think of branding, we usually think of traditional media for owning a place in consumers' consideration set. But not all advertisers have the budget for big brand campaigns, TV, or fancy celebrity endorsers. In fact, many advertisers have been shifting their focus to efforts in the digital realm where consumers are constantly engaging in social media or searching via search engines. This makes pay-per-click (PPC) advertising in search or social the perfect option to reach their... |
Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose
Matt Kapko | Search Marketing | |  | Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer. "I was ready to do something new and learn again… and that's what's been really fun at Yahoo," she tells interviewer extraordinaire Charlie Rose at the conclusion of IAB MIXX. Her decision to join Yahoo after 13 years at Google seemed to come easy. "It was everything I've worked on every day of my career," she says. "It was... |
Voice Search SEO: Preparing for the Future
Christian Arno | SEO | |  | If you've been keeping an eye on future trends, voice search will already be on your radar. If not, be prepared. The increase in voice-activated searches will have a significant impact on the way web users find information and interact with search engines. Using voice to search might seem a novel concept to those of us used to attracting web traffic via the words people type. However, in many ways it's a natural evolution of the world's growing passion for the mobile web. After all,... |
Gaining Better Insights Through Segmentation
Benjamin Spiegel | Search Marketing | |  | Let's talk about an important component of developing actionable insights from your search data; namely, segmenting your keyphrases and assets. It might sound simple but you would be surprised— almost nobody is doing it. Let me break it down for you. Generally: In organic search, people report on the rankings and performance of individual terms and phrases in relation to content and assets In paid search we look at the average position, CPC and quality score by term, campaign... |
Keyword Research and Optimization: SES Hong Kong
Guest | SEO | |  | Last week I was lucky enough to present at SES Hong Kong on Keyword Research and Optimization. I thoroughly enjoyed being part of such a fantastic event, so a huge thank you to the team for having me! So many people are achieving what they could from keyword research. The biggest mistake I see is people visit their tool of choice, download a set of keywords and then call it a day. The main point to this presentation was that keyword research doesn’t end with collecting a bunch... |
Cyber Week Stunted: 2013 Compacts the Christmas Calendar
For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal.
Jim Davidson | B2C Email Marketing | Print version How to Get the Most Out of Industry Events
A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event.
Larry Allen | Display Advertising | Print version Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)
For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon.
Melanie White | Social Media | Print version Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
Lisa Lacy | Strategies | Print version Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
Matt Kapko | Mobile | Print version 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
Mathew Sweezey | Email Marketing | Print version Rise of the Chief Convergence Officer
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
Marshall Sponder | Convergence Analytics | Print version The Year of the Web Series Has Arrived
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
Tessa Wegert | Media Buying | Print version Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
Adaline Lau | Social Media | Print version Stella Artois App Finds Bars Based on Mood
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
Lisa Lacy | Strategies | Print version |
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