Cyber Week Stunted: 2013 Compacts the Christmas Calendar
Jim Davidson | B2C Email Marketing |       |  | Thanksgiving Day is growing up and becoming a major online shopping day. Turkey day sales were up 32 percent in 2012, according to comScore. No longer just a "Black Friday preview" day, the holiday has quickly become a starting gate to the major sales days. The finish line, however, is less defined. Cyber Monday is anchored after the weekend of sweatpants-wearing, coffee-chugging shoppers lining up for doorbusters and deep discounts, and both consumers and marketers don't want the... |
65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Mathew Sweezey | Email Marketing | |  | Over 294 billion emails are sent every day, which dwarfs the supposed 400 million tweets and the 2 million blog posts published each day. With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. So lets take a step back and look at a few key items in your emails which can help you ensure your emails are building a stronger brand, and not hurting your other... |
Four Approaches to Make Your Subject Lines Work Harder
Margaret Farmakis | Email Marketing Optimization | |  | Let's face it - there’s nothing sexy about email subject lines. While some might argue that there's nothing sexy about email (and I would strongly disagree), there are certainly hotter and far more exciting topics to email marketers these days, like Gmail's tabs and responsive design for mobile. In fact, if I use Google Trends to track search term activity over the past 90 days for "responsive design," "gmail tabs" and "subject lines," the average for "responsive design" is 875... |
The Importance of Data Trees
Jeanne Jennings | Email Marketing | |  | Last week Only Influencers published my blog post, "The Mindset of Great Email Marketers." In it I discussed the importance of leveraging data to improve your email marketing program. Some who read the post wanted more information on what data they should be looking at. Here's a quick article on data trees, how to create them, and how to leverage them to your advantage. A data tree tracks the recipients' behaviors from the send all the way through conversion. A very simple data... |
How Do Consumers Feel About Gmail Tabs?
Justin Williams | Email Marketing | |  | Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? "For most consumers, this is a welcome change," says Movable Ink VP of Marketing Jordan Cohen. "That's my takeaway from listening to multiple social channels." Several studies corroborate Cohen's opinion. The "Gmail Tabs Consumer Survey 2013," released by StrongView (disclosure: my company) last week, states... |
Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose
Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer.
Matt Kapko | Search Marketing | Print version PPC For Brand Impact
The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion.
Lisa Raehsler | Paid Search | Print version How to Get the Most Out of Industry Events
A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event.
Larry Allen | Display Advertising | Print version Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)
For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon.
Melanie White | Social Media | Print version Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
Lisa Lacy | Strategies | Print version Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
Matt Kapko | Mobile | Print version Rise of the Chief Convergence Officer
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
Marshall Sponder | Convergence Analytics | Print version The Year of the Web Series Has Arrived
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
Tessa Wegert | Media Buying | Print version Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
Adaline Lau | Social Media | Print version Voice Search SEO: Preparing for the Future
I'll explain what voice search will mean for search engine optimization.
Christian Arno | SEO | Print version |
No comments:
Post a Comment