Whitepaper: Mobile Optimization Playbook

	Mobile Optimization Playbook: How Testing on Smartphones and Tablets Lifts Conversions Companies understand the importance of investing in the fast-growing mobile market to remain competitive. But there's a lot of uncertainty about how to invest in — and make money from — a mobile marketing channel. This white paper reveals how testing on smartphones and tablets lifts conversions, and provides a how-to guide for implementing a mobile optimization strategy. Mobile's role in the conversion ecosystem The marketers' value in mobile Testing and optimization for mobile What to optimize on mobile Usability and design Mobile segmentation and targeting DOWNLOAD NOW
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