How to Get the Most Out of Industry Events
Larry Allen | Display Advertising |       |  | I was fortunate to attend dmexco in Cologne, Germany last week. Drawing more than 24,000 attendees who present, learn and network, dmexco is the largest industry event in all of Europe. To put that number in perspective, ad:tech New York anticipates 9,000+ attendees in November this year. dmexco is a true trade show, like those you hear about from your parents or grandparents. Everyone in attendance seemed to be on a winner-take-all mission to impress, sell and buy at levels we can... |
Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Matt Kapko | Mobile | |  | Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Following the Jumptap acquisition last month and the launch of a mobile ad exchange with AppNexus last week, the mobile ad network wants to improve campaign measurement by integrating new third party credit card and location data. "The next layer of growth in the sector we feel will be driven by measurement, real proof points... |
The Year of the Web Series Has Arrived
Tessa Wegert | Media Buying | |  | When House of Cards, the Netflix series starring Kevin Spacey, scored an Outstanding Director Emmy this past Sunday, it made history as the first web-based series to win a major Emmy award. Days earlier, the show had won two Creative Arts Emmys. It boasted nine Emmy nominations in all. It's the year of the web series, and although it may appear that House of Cards is leading the charge, it isn't standing on the front line alone. This year has seen the launch of streaming Netflix... |
Don't Settle for Segments
Shannon E. Denison | Mobile | |  | We've been conditioned as an industry to think in terms of segments, or rote, easily grasped audience breakouts. These are often defined in advance by the advertisers or publishers and are very limited in terms of reflecting everything we can know about our audiences, all the traits and qualities that would help us truly target them. Today, especially in mobile, there is a better way, one that considers audience beyond cookie-cutter segments. A Quick Look at Segments Before we... |
How to Apply Big Data Analytics in Retargeting
Parth Mukherjee | Display Advertising | |  | Enough and more has been written about the importance of big data. So I will not labor the point any further. These large, complex, disparate, and rapidly changing data sets offer the world of display advertising many advantages. Retargeting too utilizes big data in order to improve the experience for the consumer and also the results for the brand or the marketer. What kinds of data are used in retargeting? The two main types of data captured and mined for retargeting are user... |
Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose
Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer.
Matt Kapko | Search Marketing | Print version Cyber Week Stunted: 2013 Compacts the Christmas Calendar
For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal.
Jim Davidson | B2C Email Marketing | Print version PPC For Brand Impact
The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion.
Lisa Raehsler | Paid Search | Print version Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)
For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon.
Melanie White | Social Media | Print version Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
Lisa Lacy | Strategies | Print version 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
Mathew Sweezey | Email Marketing | Print version Rise of the Chief Convergence Officer
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
Marshall Sponder | Convergence Analytics | Print version Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
Adaline Lau | Social Media | Print version Voice Search SEO: Preparing for the Future
I'll explain what voice search will mean for search engine optimization.
Christian Arno | SEO | Print version Stella Artois App Finds Bars Based on Mood
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
Lisa Lacy | Strategies | Print version |
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