Link Building 101: 404 Pages & Link Reclamation

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SEW Daily September 27, 2013  RSS  Like  Follow Link Building 101: 404 Pages & Link Reclamation September 27, 2013 - Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links. Jon Ball  |  Print version 9 Points to Ponder About the New iPhone 5S/5C September 27, 2013 - The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons, and what they might mean for us consumers. Rachel Pasqua  |  Print version How 123 Fortune 500s Use Instagram Marketing & 3 Tips for Success September 27, 2013 - Do photos or video perform better on Instagram? When is the best day and time to post? Do hashtags work? Here are some insights and tips for brands, both big and small, that want to see success on Instagram like the top-performing Fortune 500s. Jessica Lee  |  Print version Advertisement Boost Your Career and Salary Potential! Search Engine Marketing is evolving. Stay on the cutting-edge with a 100% online Advanced Certificate from regionally accredited University of San Francisco. In as little as 8 weeks, earn a respected credential in Search Engine Marketing, Social Media, Mobile Marketing or Digital Analytics! Learn to maximize every marketing dollar, boost ROI and drive results through proven Internet marketing best practices. Get Info Now! Google Celebrates Birthday With Playable Piñata Doodle Game September 26, 2013 - Google officially turns 15 today. For the first time, the search giant is wishing itself a happy birthday with a playable Google Doodle in which you play as the lowercase "g" in Google's name and whack a piñata to score as much candy as possible. Danny Goodwin  |  Print version Google in 1998: New Easter Egg Takes You Back in Time September 26, 2013 - To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To see it for yourself, simply search for "google in 1998" (without the quotes). Sadly, you can't do an actual search on 1998 Google. Victoria Edwards  |  Print version Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine September 26, 2013 - Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries. Danny Goodwin  |  Print version Does Google Penalize For Invalid HTML? Matt Cutts Says No September 26, 2013 - It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is valid HTML when it comes to your Google organic search rankings? Not very, at least for right now, says Google's Matt Cutts. Jennifer Slegg  |  Print version Remarketing Lists for Search Ads: 4 Smart Strategies September 26, 2013 - Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one. Alistair Dent  |  Print version 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready September 26, 2013 - Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note. Joseph Kerschbaum  |  Print version How Will Voice Search Change SEO for Local Stores & Global Enterprises? September 26, 2013 - Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries. David Cato  |  Print version Major Search Engines and Directories September 26, 2013 - When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. Dave Davies  |  Print version   Webinars Upcoming Events Link Building FAQ's October 8, 2013 1:00pm ET / 10:00am PT 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business October 15, 2013 1:00pm ET / 10:00am PT Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers Search Manager Search Manager (Digitas Health) - New York - Search Manager Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare... Search Analyst Search Analyst (Digitas Health) - New York - Position:            SEM Analyst Reports to:   ... Search Analyst Search Analyst (Digitas Health) - Philadelphia - Position:            SEM Analyst Reports to:   ... Adapt marketing for multiple devices Sitecore - Sep 23, 2013 The Business Owner's Guide to Converting More Web Traffic into Sales National Conversion Booster - Sep 19, 2013 Top 5 Display Advertising Trends in 2013 AdClarity - Sep 17, 2013 How to put mobile at the heart of customer engagement Sitecore - Sep 16, 2013

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