Don't Settle for Segments
Shannon E. Denison | Mobile |       |  | We've been conditioned as an industry to think in terms of segments, or rote, easily grasped audience breakouts. These are often defined in advance by the advertisers or publishers and are very limited in terms of reflecting everything we can know about our audiences, all the traits and qualities that would help us truly target them. Today, especially in mobile, there is a better way, one that considers audience beyond cookie-cutter segments. A Quick Look at Segments Before we... |
How to Apply Big Data Analytics in Retargeting
Parth Mukherjee | Display Advertising | |  | Enough and more has been written about the importance of big data. So I will not labor the point any further. These large, complex, disparate, and rapidly changing data sets offer the world of display advertising many advantages. Retargeting too utilizes big data in order to improve the experience for the consumer and also the results for the brand or the marketer. What kinds of data are used in retargeting? The two main types of data captured and mined for retargeting are user... |
comScore: AOL Climbs to Second Place in Online Video Content Ranking
Greg Jarboe | Video | |  | In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. In August 2012, 188 million U.S. Internet users watched 37.7 billion online content videos, while video ad views totaled 9.5 billion. So, a record number of Americans watched 23.9 percent more online content videos and 140 percent more video ads this August than they did during the same month a year ago. It... |
Native Video: The Industry’s New Darling Devil
Manuel Donayre | Publishing | |  | For most of this past year I haven't been able to get through a morning without tripping over the topic of Native Advertising. Since 'Project Devil', the debate about effective placement, display specs and integrated editorial have borne an exciting amount of creative consideration around the visual realization and placement of this content. Now, while the discussion continues, the topic of Native Video seems to be taking center stage. Like Native Advertising, Native Video is nothing... |
YouTube to Add Offline Viewing to Mobile Apps
Carly Page | Video | |  | YouTube will add an offline mode viewing option to its mobile applications in November. At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of Internet connection. That will change in November, however, with YouTube revealing plans to add a new offline mode to its applications. It's unclear exactly how it will work, but YouTube said that the feature will let users watch videos for a "short time" without a 3G, 4G or WiFi connection,... |
Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
Matt Kapko | Strategies | Print version Four Approaches to Make Your Subject Lines Work Harder
Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting.
Margaret Farmakis | Email Marketing Optimization | Print version 5 Tips For Making the Most of Your Holiday Season Media Spend
The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season.
Ben Plomion | Data-Driven Marketing | Print version Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs
Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display.
Mary Lisbeth D'Amico | Strategies | Print version Curalate Debuts Fanreel for Fan Images
The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says.
Lisa Lacy | Retail | Print version Marketers Call for a Reality Check in Female-Targeted Campaigns
As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically.
Matt Kapko | Strategies | Print version Analytics Help Brands Make Small Changes That Bring Big Social Impact
Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival.
Mary Lisbeth D'Amico | Analytics | Print version Gaining Better Insights Through Segmentation
Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it.
Benjamin Spiegel | Search Marketing | Print version Counting Offline Conversions from Online Advertising, Made Easy
Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning.
Gregg Stewart | Local | Print version Keyword Research and Optimization: SES Hong Kong
Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business.
Guest | SEO | Print version |
No comments:
Post a Comment