Four Approaches to Make Your Subject Lines Work Harder
Margaret Farmakis | Email Marketing Optimization |       |  | Let's face it - there’s nothing sexy about email subject lines. While some might argue that there's nothing sexy about email (and I would strongly disagree), there are certainly hotter and far more exciting topics to email marketers these days, like Gmail's tabs and responsive design for mobile. In fact, if I use Google Trends to track search term activity over the past 90 days for "responsive design," "gmail tabs" and "subject lines," the average for "responsive design" is 875... |
The Importance of Data Trees
Jeanne Jennings | Email Marketing | |  | Last week Only Influencers published my blog post, "The Mindset of Great Email Marketers." In it I discussed the importance of leveraging data to improve your email marketing program. Some who read the post wanted more information on what data they should be looking at. Here's a quick article on data trees, how to create them, and how to leverage them to your advantage. A data tree tracks the recipients' behaviors from the send all the way through conversion. A very simple data... |
How Do Consumers Feel About Gmail Tabs?
Justin Williams | Email Marketing | |  | Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? "For most consumers, this is a welcome change," says Movable Ink VP of Marketing Jordan Cohen. "That's my takeaway from listening to multiple social channels." Several studies corroborate Cohen's opinion. The "Gmail Tabs Consumer Survey 2013," released by StrongView (disclosure: my company) last week, states... |
Email Is History
Dave Hendricks | Email Marketing Optimization | | | | One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Typically a minimum of six characters but sometimes requiring as many as eight, the username is an antiquated concept that doesn't help publishers, users, or anyone else. What's the solution? Publishers should ditch the oft-forgotten "username" and replace it with something that everyone can remember: one of the user's email addresses. There are four reasons why the email... |
Leaky Bucket? Strategies for Managing Unsubscribes
Tia Matsumoto | B2C Email Marketing | |  | You've optimized your acquisition process; you're gaining new customers; you're sending them the content you promised when they signed up. You should be growing your customer base, right? Not if you aren't able to plug the leak on the other end. You may want to consider opt-down and other options, rather than a simple "Bummer, see ya later." There are three ways to do this effectively. Reduce frequency. It's entirely possible your subscribers don't want to hear from you every... |
Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
Matt Kapko | Strategies | Print version Don't Settle for Segments
Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments.
Shannon E. Denison | Mobile | Print version 5 Tips For Making the Most of Your Holiday Season Media Spend
The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season.
Ben Plomion | Data-Driven Marketing | Print version How to Apply Big Data Analytics in Retargeting
Here are three ways big data could be analyzed for retargeting campaigns.
Parth Mukherjee | Display Advertising | Print version Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs
Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display.
Mary Lisbeth D'Amico | Strategies | Print version comScore: AOL Climbs to Second Place in Online Video Content Ranking
AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago.
Greg Jarboe | Video | Print version Curalate Debuts Fanreel for Fan Images
The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says.
Lisa Lacy | Retail | Print version Marketers Call for a Reality Check in Female-Targeted Campaigns
As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically.
Matt Kapko | Strategies | Print version Analytics Help Brands Make Small Changes That Bring Big Social Impact
Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival.
Mary Lisbeth D'Amico | Analytics | Print version Native Video: The Industry’s New Darling Devil
Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important.
Manuel Donayre | Publishing | Print version |
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