5 Tips For Making the Most of Your Holiday Season Media Spend
Ben Plomion | Data-Driven Marketing |       |  | The holidays are fast approaching. If you expect to get your share of the billions U.S. consumers will be spending this season, you've got to plan your campaign carefully. If you've fallen behind, that means kicking into high gear now. But have no fear. We've got five key tips that will bring you holiday cheer. 1. Start Now and Don't Stop If you want to run a fully-optimized campaign for the holidays, it means testing your promotional tactics and strategies in September. Once... |
Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
Matt Kapko | Strategies | |  | People take notice when WPP chief executive Sir Martin Sorrell says advertising is a "totally wrong description" of what his company does today. The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. "As the world consolidates, it's increasingly important to think about our business in a broader... |
Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs
Mary Lisbeth D'Amico | Strategies | |  | Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. The product is geared to companies with budgets of between $1,000 and $100,000 a month, a group that generally cannot afford to have an agency manage their campaigns and has been neglected by the market, according to the company. "There are a bunch of products out there for the top... |
Curalate Debuts Fanreel for Fan Images
Lisa Lacy | Retail | |  | Curalate, a start-up with a visual analytics and marketing platform, has launched Fanreel, a product it says enables brands to increase engagement and revenue by incorporating user-generated images into their e-commerce sites and product pages. According to chief executive Apu Gupta, Fanreel allows brands to add scale and celebrate the fans celebrating them as well as to provide inspiration for prospective customers. "Today's fans are generating photos of brands organically and... |
Marketers Call for a Reality Check in Female-Targeted Campaigns
Matt Kapko | Strategies | |  | Marketing to women is as elusive to some as it is obvious to others. The balance and fine lines between reality and hyperbolic stereotypes are nebulous at best. Countless campaigns targeting women have been caught in the crosshairs of controversy while others make a concerted effort to own positive conversations about the modern-day female. And so it was earlier this week when marketing executives, creative directors and digital storytellers gathered at the posh Beverly Hills hotel... |
Don't Settle for Segments
Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments.
Shannon E. Denison | Mobile | Print version Four Approaches to Make Your Subject Lines Work Harder
Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting.
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Here are three ways big data could be analyzed for retargeting campaigns.
Parth Mukherjee | Display Advertising | Print version comScore: AOL Climbs to Second Place in Online Video Content Ranking
AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago.
Greg Jarboe | Video | Print version Analytics Help Brands Make Small Changes That Bring Big Social Impact
Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival.
Mary Lisbeth D'Amico | Analytics | Print version Native Video: The Industry’s New Darling Devil
Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important.
Manuel Donayre | Publishing | Print version Gaining Better Insights Through Segmentation
Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it.
Benjamin Spiegel | Search Marketing | Print version Counting Offline Conversions from Online Advertising, Made Easy
Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning.
Gregg Stewart | Local | Print version Keyword Research and Optimization: SES Hong Kong
Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business.
Guest | SEO | Print version YouTube to Add Offline Viewing to Mobile Apps
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications.
Carly Page | Video | Print version |
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