What Machines Haven't Learned Yet
Jim Sterne | Verifying Business Value |       |  | I had an interesting talk with Gary Angel the other day... which is the same as saying I talked to Gary Angel the other day. Gary is the partner / principal of the Digital Analytics Center of Excellence at Ernst & Young. An engaging guy with a very large brain. With more than 20 years of analytics under his belt, Gary knows about analytics and is more than willing to share. So, when the subject turned to machine learning, I tuned in a little tighter. Gary is not an artificial... |
Rise of the Chief Convergence Officer
Marshall Sponder | Convergence Analytics | |  | Most large organizations employ a variety of technologies that are very challenging to integrate in a meaningful way. Yet, without a deep understanding of the needs of each part of an organization at an end user level (specifically, how the data can best be leveraged for particular use cases) converged implementations will not succeed. There seems to be a crisis of corporate technology where new capabilities of platforms are rapidly changing the way businesses are run and structured,... |
Analytics Help Brands Make Small Changes That Bring Big Social Impact
Mary Lisbeth D'Amico | Analytics | |  | Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a relatively large impact on a brand’s social media efforts. And social analytics—which comprised a 2.1 billion sized market in 2013, according to data aggregator Uniqloud-- are increasingly helping companies make these micro-decisions. Golf Channel, for example, in April decided to change the hashtag it was using on Twitter during the Masters Tournament... |
Convergence Analytics 2.0: Everybody is Still Measuring Everything
Andrew Edwards | Convergence Analytics | |  | How much does multi-channel analytics really help the marketer? It's hard to believe it was only six months ago when ClickZ published the first Convergence Analytics Report that I co-authored. We just launched the second Convergence Analytics report at SES San Francisco and I feel like we were barely able to document some of the latest changes taking place in digital analytics today. Suffice it to say things are moving very, very fast in this field. Our tag line for the first report... |
90% of Content Marketers Suffer From 'The Curse' & How to Remedy It
Bryan Eisenberg | ROI Marketing | |  | When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it's a human thing. Too much knowledge about your company and what you offer leads you to answer questions nobody is asking. When you're inside the bottle, it's hard to read the label. But that's also when you risk pushing your own interests at the expense of your customers' interests. This will often lead you to answer questions in your... |
MasterCard Revamps Online Newsroom, Blog
The online resources include curated content, images, videos and features on so-called cashless pioneers.
Lisa Lacy | Strategies | Print version How Fortune 500 Companies Are Using Instagram to Build Their Brands
A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand.
Jessica Lee | Social Media | Print version Twitter Adds Alerts to Help Users During Emergencies
Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.
Dave Neal | Social Media | Print version The Art of Public Speaking
If you're one of those people who isn't naturally inclined to want to be the center of attention, then perhaps these recommendations can at, least, help you improve your public speaking skills and maybe one day even look forward to it.
Anna Papadopoulos | Strategies | Print version Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light
Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds.
Mary Lisbeth D'Amico | Strategies | Print version Blimpie Releases Its First App Aimed at Targeting Millennials
The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials.
Lisa Lacy | Strategies | Print version Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose
Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer.
Matt Kapko | Search Marketing | Print version Cyber Week Stunted: 2013 Compacts the Christmas Calendar
For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal.
Jim Davidson | B2C Email Marketing | Print version PPC for Brand Impact
The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion.
Lisa Raehsler | Paid Search | Print version How to Get the Most Out of Industry Events
A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event.
Larry Allen | Display Advertising | Print version |
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