Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light
Mary Lisbeth D'Amico | Strategies |       |  | Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds. Getting to a generation known to avoid television and to check a plethora of digital devices as many as 100 times a day is not easy. But at the Adweek and OMMA conferences held in NYC this week, executives from Wendy's, Chevrolet and Bud Light gave hard proof that taking risks to do so is paying off. Instead of emphasizing TV advertising,... |
The Art of Public Speaking
Anna Papadopoulos | Strategies | |  | You can speak well if your tongue can deliver the message of your heart. John Ford I was recently asking a retired elementary teacher about her recommendation on the best extracurricular activities for children (yes, I am a helicopter mom). She said in all her years of teaching, the best training for kids is anything that makes them more comfortable expressing themselves clearly and confidently in front of others. She believed that many kids who struggled with public speaking would... |
Blimpie Releases Its First App Aimed at Targeting Millennials
Lisa Lacy | Strategies | |  | Sub chain Blimpie has launched a mobile game app, Blimpie Run, for Android and iOS operating systems as part of a new mobile marketing strategy and a brand overhaul that it says includes new store designs and menu offerings to attract millennials. The game launched on Android the week of September 9 and was approved and published on iOS on September 14. As of September 20, the app had about 1,000 downloads, which Kahala director of marketing Steve Evans says is before any of the... |
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Lisa Lacy | Strategies | |  | Frozen and canned vegetable brand Green Giant has a lurid proposal for starving dieters in its latest promotion: they can cheat on their diets and eat portions as big as the Jolly Green Giant himself if they eat vegetables. The effort, which includes a new website and video series, is focused on changing the conversation about dieting and pushing the brand as a meal substitute or snack rather than merely a side at dinner. The Giant Difference website features tools like the Lose... |
65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Mathew Sweezey | Email Marketing | |  | Over 294 billion emails are sent every day, which dwarfs the supposed 400 million tweets and the 2 million blog posts published each day. With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. So lets take a step back and look at a few key items in your emails which can help you ensure your emails are building a stronger brand, and not hurting your other... |
Twitter Adds Alerts to Help Users During Emergencies
Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.
Dave Neal | Social Media | Print version What Machines Haven't Learned Yet
Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone.
Jim Sterne | Verifying Business Value | Print version Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose
Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer.
Matt Kapko | Search Marketing | Print version Cyber Week Stunted: 2013 Compacts the Christmas Calendar
For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal.
Jim Davidson | B2C Email Marketing | Print version PPC for Brand Impact
The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion.
Lisa Raehsler | Paid Search | Print version How to Get the Most Out of Industry Events
A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event.
Larry Allen | Display Advertising | Print version Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)
For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon.
Melanie White | Social Media | Print version Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
Matt Kapko | Mobile | Print version Rise of the Chief Convergence Officer
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
Marshall Sponder | Convergence Analytics | Print version The Year of the Web Series Has Arrived
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
Tessa Wegert | Media Buying | Print version |
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