Saturday, February 22, 2014

[Split Test Results] How timing (not layout) boosted opt-ins by 87%. . .

“When should you ask for the opt-in?”

I hear marketers ask that question all the time.

As in, should you ask visitors to join your list as soon as they reach your lead gen pages? Or should you wait until after visitors have seen your content first?

The correct answer is: You can’t know either way, until you test it for your specific audience.

Recently, one LeadPages user did just that. (And ended up boosting his response by over 87% in the process.)

See his results in today’s counterintuitive split test.

[Split Test Results] How Timing Boosted Opt-ins By 87%

[Split Test Results] How Timing (Not Layout) Boosted Opt-ins By 87%

Also in today’s split test, you’ll see:

  • Why this split test helped establish the control for this page in a very short testing period.
  • The exact numbers on this split test (including the numbers on a third variation of this split test that reinforced these results even further).
  • A step-by-step guide to running this same split test on your own video pages.

[Split Test Results] How Timing Boosted Opt-ins By 87%

To higher conversions,
Clay Collins
Co-Founder of LeadPages

P.S. Have you ever seen similar results on your own pages? If so, let us know in the comments after you check out this split test.

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