With Website Optimization, There is No Such Thing as Perfect
Nathan Richter | Strategies |       |  | The stars are aligned: You finally found the perfect technology - and you have the resources - to optimize your website. All of your company's challenges will be solved, right? Wrong. Many companies think perfect technology harmony is all that's needed to be successful. The reality is that you can't wait for that pie-in-the-sky moment when every system works effortlessly with one another. Even a modest plan can require a six to eighteen month timeline to tether multiple systems,... |
Fandango Literally Wants to Make Fans Scream
Lisa Lacy | Strategies | |  | Movie website Fandango has launched Scream-Off, a "spirited" social media contest hosted on its new horror film hub, House of Screams. From October 1 to 18, Scream-Off fans can submit videos of their best "blood-curdling, skin-crawling screams" on Instagram or Twitter, with the hashtag #FandangoScreamContest and @Fandango. Each day, Fandango says, it will select one video as its Scream of the Day, which will be featured on the site and move onto the next round. After the entry... |
Seven Lessons from the World’s Greatest Marketer
Sundeep Kapur | Strategies | |  | The world regards him a people's champion, a proponent of democracy, and an inspiration to purpose-driven initiatives. He inspired many through principled living and by turning the other cheek; he overcame odds that many considered insurmountable. His life and teachings apply to politics, life in general, and yes, even business. Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. Gandhi's business acumen was evident in... |
Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
Lisa Lacy | Strategies | |  | Dutch beer brand Heineken has extended its spontaneous travel campaign Departure Roulette. The brand's new Departure Roulette En Route is what they're calling a "social experiment that aims to push people outside of their comfort zones, crossing their borders for experiences unknown." The effort seeks to encourage male millennial drinkers, in particular, and wants to capture the tension of the moment when travelers decide, "Yes, I'm going to do it," says Heineken Brand Director... |
Achoo By Kleenex Helps Consumers Predict When They Might Get Sick
Lisa Lacy | Strategies | |  | It used to be an apple a day that kept the doctor away. Now it's digital media. To help consumers prepare for cold and flu season before it hits their area, tissue brand Kleenex has launched Achoo by Kleenex, a predictive tool it says that can determine where cold and flu will hit next to eliminate some of the season's uncertainty. In order to use Achoo, consumers simply enter their zip codes or city and state and answer whether anyone at home is sick. The site pulls up a color-coded... |
Over 50 Percent of Unique Email Opens Now Mobile
The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones.
Yuyu Chen | Ad Industry Metrics | Print version Create Audience Experiences That Drive Recommendations
These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you.
Dave Evans | Social Media Smarts | Print version The New Online Advertising is Rich in Scientific Method
Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful.
Tessa Wegert | Media Buying | Print version What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers?
Derek Harding | Email Marketing | Print version Can You Recognise a Customer When You See One?
Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms.
Neil Mason | Verifying Business Value | Print version 4 Must-Have Components of a Successful Conversion Optimization Program
Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components.
Tim Ash | Conversion & ROI | Print version Facebook Aims to Grow PMD Program in Asia Pacific
The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.
Adaline Lau | Social Media | Print version Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
Mary Lisbeth D'Amico | Strategies | Print version YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.
Greg Jarboe | Video | Print version QVC Launches Social Shopping Site ToGather
Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community.
Mary Lisbeth D'Amico | Social Commerce | Print version |
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