Create Audience Experiences That Drive Recommendations
Dave Evans | Social Media Smarts |       |  | Predictable traffic and favorable recommendations drive business. Accomplishing these feats is easier said than done; however, the easiest way to ensure positive recommendations is to create experiences that are talked set in a context where sharing is easy. We've seen many real-world examples of this recently. Here are three instances of online experience creation that stand out, alongside a fourth "extra point" that may surprise you. Pushy Sales Pitch in GM Marketing a Recommendation... |
Facebook Aims to Grow PMD Program in Asia Pacific
Adaline Lau | Social Media | |  | Asia Pacific boasts a massive user base for Facebook. The social network is now keen to see ad investments beef up from companies in the region through its PMD (preferred marketing developer) program. The region will have the fastest growth rates for Facebook use worldwide and is already leading in sheer volume of users on the social network, according to eMarketer’s estimates. Kiran Raghavan, regional manager for PMD, relocated to Singapore in March with the task to grow the... |
QVC Launches Social Shopping Site ToGather
Mary Lisbeth D'Amico | Social Commerce | |  | Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. The site, which takes it look from Pinterest and other visual-based communities, lets members who start liking specific products set up a personalized newsfeed, where they see shopping recommendations from people and brands they chose to follow. The site also shows them what products are trending in the community and... |
Demand Generation + Social + Mobile = BFFs
Michelle Killebrew | Social Media | |  | We all know that the increase of digital media consumption has changed how we approach demand generation. These days, people respond to your outbound campaigns on their cell phones, or they find your campaigns through a friend or colleague’s tweet. As outbound marketers and demand generation professionals, it’s up to us to figure out how to take advantage of this change in behavior. To do that, we need to completely rethink the customer experience. I’d like to demonstrate... |
Facebook Envisions Deeper Links in Mobile App Ads
Matt Kapko | Social Media | |  | Now that Facebook has proven its ability to drive mobile app downloads from ads, it has a new scheme to help businesses keep those apps active among users that originally installed from an ad. Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Thousands of businesses that use the mobile app... |
Fandango Literally Wants to Make Fans Scream
Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
Lisa Lacy | Strategies | Print version With Website Optimization, There is No Such Thing as Perfect
Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity.
Nathan Richter | Strategies | Print version The New Online Advertising is Rich in Scientific Method
Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful.
Tessa Wegert | Media Buying | Print version What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers?
Derek Harding | Email Marketing | Print version Can You Recognise a Customer When You See One?
Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms.
Neil Mason | Verifying Business Value | Print version 4 Must-Have Components of a Successful Conversion Optimization Program
Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components.
Tim Ash | Conversion & ROI | Print version Seven Lessons from the World’s Greatest Marketer
Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world's greatest marketer.
Sundeep Kapur | Strategies | Print version Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views.
Lisa Lacy | Strategies | Print version Achoo By Kleenex Helps Consumers Predict When They Might Get Sick
Kleenex says Achoo allows consumers to better prepare for cold and flu season.
Lisa Lacy | Strategies | Print version Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
Mary Lisbeth D'Amico | Strategies | Print version | 
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