ClickZ Today: Will Twittervision Transform US TV Advertising?

October 1, 2013 Today Will Twittervision Transform US TV Advertising? Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Pelin Thorogood  |  Analyzing Customer Data  |  Print version Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad. Jessica Lee  |  Social Media  |  Print version Bojangles’ to Fans: #TailgateEverything The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently incorporate its Big Bo Box. Lisa Lacy  |  Strategies  |  Print version ExactTarget Connections: Customer Communication Happens Anywhere The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Sundeep Kapur  |  Email Marketing  |  Print version NFL Strikes Exclusive Deal With Twitter The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Matt Kapko  |  Social Media  |  Print version "Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation. Kristin Kovner  |  Strategies  |  Print version Nielsen: Younger Consumers Are Easier to Reach Online Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones. Yuyu Chen  |  Ad Industry Metrics  |  Print version MasterCard Revamps Online Newsroom, Blog The online resources include curated content, images, videos and features on so-called cashless pioneers. Lisa Lacy  |  Strategies  |  Print version How Fortune 500 Companies Are Using Instagram to Build Their Brands A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand. Jessica Lee  |  Social Media  |  Print version Twitter Adds Alerts to Help Users During Emergencies Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters. Dave Neal  |  Social Media  |  Print version What Machines Haven't Learned Yet Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Jim Sterne  |  Verifying Business Value  |  Print version The Art of Public Speaking If you're one of those people who isn't naturally inclined to want to be the center of attention, then perhaps these recommendations can at, least, help you improve your public speaking skills and maybe one day even look forward to it. Anna Papadopoulos  |  Strategies  |  Print version RSS   Webinars Upcoming Events Link Building FAQ's October 8, 2013 1:00pm ET / 10:00am PT 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business October 15, 2013 1:00pm ET / 10:00am PT Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers Adapt marketing for multiple devices Sitecore September 23, 2013 The Business Owner's Guide to Converting More Web Traffic into Sales National Conversion Booster September 19, 2013 Why should social customer service be a part of your marketing strategy? Elena Luk'yanenko SES Conference & Expo September 30, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media