ClickZ Today: Create Audience Experiences That Drive Recommendations

October 3, 2013 Today Create Audience Experiences That Drive Recommendations These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Dave Evans  |  Social Media Smarts  |  Print version With Website Optimization, There is No Such Thing as Perfect Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Nathan Richter  |  Strategies  |  Print version Can You Recognise a Customer When You See One? Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms. Neil Mason  |  Verifying Business Value  |  Print version 4 Must-Have Components of a Successful Conversion Optimization Program Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Tim Ash  |  Conversion & ROI  |  Print version What Does Salesforce's ExactTarget Acquisition Mean for Marketers? Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Derek Harding  |  Email Marketing  |  Print version The New Online Advertising is Rich in Scientific Method Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful. Tessa Wegert  |  Media Buying  |  Print version Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete. Lisa Raehsler  |  Media Buying  |  Print version Google Web Designer for HTML5 Ads Launches in Public Beta Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Jennifer Slegg  |  Display Advertising  |  Print version Over 50 Percent of Unique Email Opens Now Mobile The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Yuyu Chen  |  Ad Industry Metrics  |  Print version Fandango Literally Wants to Make Fans Scream Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Lisa Lacy  |  Strategies  |  Print version Facebook Aims to Grow PMD Program in Asia Pacific The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Adaline Lau  |  Social Media  |  Print version Seven Lessons from the World’s Greatest Marketer Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world's greatest marketer. Sundeep Kapur  |  Strategies  |  Print version Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Lisa Lacy  |  Strategies  |  Print version Achoo By Kleenex Helps Consumers Predict When They Might Get Sick Kleenex says Achoo allows consumers to better prepare for cold and flu season. Lisa Lacy  |  Strategies  |  Print version Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM. Mary Lisbeth D'Amico  |  Strategies  |  Print version YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Greg Jarboe  |  Video  |  Print version QVC Launches Social Shopping Site ToGather Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Mary Lisbeth D'Amico  |  Social Commerce  |  Print version Demand Generation + Social + Mobile = BFFs How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Michelle Killebrew  |  Social Media  |  Print version 3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Justin Williams  |  Email Marketing  |  Print version In Marketing, Overwhelmed is the New Normal Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Robin Neifield  |  Strategies  |  Print version The Mobile Opportunity, From the Mouths of Marketers [Study] IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Anna Bager  |  Mobile  |  Print version 3 Critical & Consistent Elements in a Customer Journey Framework The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers. Andrea Fishman  |  Data-Driven Marketing  |  Print version Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. John A. Lee  |  Paid Search  |  Print version Are View-Through Conversions the Last Line of Defense for Banner Advertising? Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Charlie Wang  |  Display Advertising  |  Print version RSS   Webinars Upcoming Events Link Building FAQ's October 8, 2013 1:00pm ET / 10:00am PT 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business October 15, 2013 1:00pm ET / 10:00am PT Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers A retailer’s guide to the “right way” for personalised web experiences Sitecore October 02, 2013 Seven Questions Every Advertiser Should Ask About Ad Performance Quantcast October 01, 2013 Adapt marketing for multiple devices Sitecore September 23, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. 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