| Nielsen: Younger Consumers Are Easier to Reach Online
Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones.
Yuyu Chen | Ad Industry Metrics | Print version comScore: AOL Climbs to Second Place in Online Video Content Ranking
AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago.
Greg Jarboe | Video | Print version China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region.
Adaline Lau | Media Buying | Print version
Bojangles’ to Fans: #TailgateEverything
The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently incorporate its Big Bo Box.
Lisa Lacy | Strategies | Print version NFL Strikes Exclusive Deal With Twitter
The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era.
Matt Kapko | Social Media | Print version ExactTarget Connections: Customer Communication Happens Anywhere
The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.
Sundeep Kapur | Email Marketing | Print version Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad.
Jessica Lee | Social Media | Print version Will Twittervision Transform US TV Advertising?
Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings.
Pelin Thorogood | Analyzing Customer Data | Print version "Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation.
Kristin Kovner | Strategies | Print version MasterCard Revamps Online Newsroom, Blog
The online resources include curated content, images, videos and features on so-called cashless pioneers.
Lisa Lacy | Strategies | Print version How Fortune 500 Companies Are Using Instagram to Build Their Brands
A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand.
Jessica Lee | Social Media | Print version Twitter Adds Alerts to Help Users During Emergencies
Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.
Dave Neal | Social Media | Print version What Machines Haven't Learned Yet
Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone.
Jim Sterne | Verifying Business Value | Print version | 
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