Do Marketers Need Big Data?
Charlie Wang | Data-Driven Marketing |       |  | One of the funniest statements describing the current state of Big Data goes: “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” While amusing, there’s a huge amount of truth in this statement, especially in the advertising/marketing industry. Personally, I’ve heard the term “Big Data” thrown around in almost every single one of my meetings within... |
China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features
Adaline Lau | Social Media | |  | Sina Weibo, China’s most popular microblogging site, is set to roll out e-commerce and CRM (customer relationship management) features for advertisers, which it claims would enable them to track sales through its enterprise solution platform. Automobile companies such as Mercedes Benz and Audi were among the first of one thousand corporates in China to trial a new feature known as Weibo fans subscription service (粉丝服务平台) that allows brands to service their customers... |
A Digital Marketer Breaks Bad
Mandeep Grover | Strategies | |  | I got introduced to the show "Breaking Bad" quite recently and I must say that five seasons later, the show has changed my life and my views on marketing. With 6 million Facebook followers and over 10 million viewers for the final episode, the show has been rated as one of the best TV dramas of all time! The evolution of "Walter White," the chief protagonist, from a meek high school chemistry teacher to "Heisenberg," a ruthless drug lord, is inspiring and full of life and marketing... |
5 Talent Trends in Digital Right Now
Andy Radovic | Search Marketing | |  | We’ve been hiring a lot this year. And it’s great to be part of the hiring process. You get to meet a variety of new people from different backgrounds who can bring a fresh perspective to the organization. But hiring is not easy. Particularly in Asia, and in our industry, where it’s super competitive, always changing, and in many cases has a limited supply of candidates. There are certain interesting themes I’ve come across through my recent interviews that I’d like to... |
Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture
Breanne Maliniak | Actionable Analysis | |  | I have spent 5 years trying to convince clients to test and what I have learned is that creating a testing culture is a grassroots movement. It doesn’t happen from a company-wide memo and it simply can’t exist or be sustainable until everyone begins to adopt a mindset of continuous optimization. A company may have any number of reasons why they aren’t testing, but often I find one underlying issue that you’ll need to overcome: Everyone is wrong some of the time. Why do... |
How to Keep Your Search Team in Asia Humming With the Right KPIs
Max Sim | Search Marketing | |  | In businesses that are marketplaces in Asia such as Rakuten.com, Alibaba.com or my company, search is an integral part of how you bring new visitors to your site, so much so that your search people can become the superstars of your marketing team. SEO (search engine optimization) and PPC (pay-per-click) text ads are the bread and butter of your site’s traffic that can contribute significantly to the goal of bringing new visitors to your site. Given the importance of this channel,... |
Tokyo 2020 - A Legacy of Experience?
Jeff Lippold | Sports & Entertainment | |  | Outside of the sports, one of the legacies of the 1964 Tokyo Olympics was the number of technological firsts. In addition to being the first Olympics that were broadcasted live on TV around the world, one of Japan's hallmark achievements was the rollout of a number of technological feats of strength such as the bullet train outside of the games, while photo finishes for sprints and the touchpad for swimming at the games become the new technological benchmark in sports accuracy and... |
Gamification for Businesses: Q&A with Mario Herger
Mark Schreiber | Social Media Smarts | |  | Mario Herger spearheaded the gamification efforts as senior researcher at SAP Labs in Palo Alto before leaving to start his own company Enterprise Gamification Consultancy. Enterprise gamification uses game elements to increase engagement in corporate training, employee efficiency, and mass consumer campaigns. Regarding the latter, more and more brands are finding success in this area. Examples include Nike+, which allows customers to record and share their walks and runs; Taco... |
Average Isn't Good Enough: Segment or Die!
Average-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason explains why you must segment or die!
Neil Mason | Verifying Business Value | Print version Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video
What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ad? Here are six strategies to help you out.
Tessa Wegert | Media Buying | Print version 5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails
The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday season.
Simms Jenkins | Email Marketing Best Practices | Print version How To Get Comfortable with Big Data
We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these tips show you how.
Amy Manus | Data-Driven Marketing | Print version Hanes Encourages Women to Talk Detection with Mammogram Monologues
The Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with the procedure.
Lisa Lacy | Strategies | Print version Apple Ends Fiscal Year With Revenue Jump but Profit Fall
Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter.
Matt Kapko | Mobile | Print version Why a CMS is Crucial for a Social Business
With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success of social campaigns.
Himanshu Sareen | Social Commerce | Print version Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions
Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but facts are a funny thing.
Robin Neifield | Strategies | Print version Are You Ignoring Your Best Brand Advocates?
Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving their best advocates a voice?
Michelle Killebrew | Social Media | Print version Google's Hummingbird Update: Friend or Foe of the Marketing Executive?
Do you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe explains what's new and how marketers should change their SEO strategy.
Dave Lloyd | SEO | Print version |
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