Stella Artois App Finds Bars Based on Mood

September 25, 2013 Today Stella Artois App Finds Bars Based on Mood Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating. Lisa Lacy  |  Strategies  |  Print version Four Approaches to Make Your Subject Lines Work Harder Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Margaret Farmakis  |  Email Marketing Optimization  |  Print version Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. Mary Lisbeth D'Amico  |  Strategies  |  Print version Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Matt Kapko  |  Strategies  |  Print version Don't Settle for Segments Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments. Shannon E. Denison  |  Mobile  |  Print version Advertisement You're in the business of offering marketing services to others. And the best way to grow that business? Expanding your capabilities to create new revenue streams. When you join Constant Contact Solution Provider Program, we'll help you do just that. And, unlike many programs, there's no fee to join. Learn More! comScore: AOL Climbs to Second Place in Online Video Content Ranking AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Greg Jarboe  |  Video  |  Print version 5 Tips For Making the Most of Your Holiday Season Media Spend The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Ben Plomion  |  Data-Driven Marketing  |  Print version How to Apply Big Data Analytics in Retargeting Here are three ways big data could be analyzed for retargeting campaigns. Parth Mukherjee  |  Display Advertising  |  Print version Curalate Debuts Fanreel for Fan Images The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Lisa Lacy  |  Retail  |  Print version Marketers Call for a Reality Check in Female-Targeted Campaigns As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Matt Kapko  |  Strategies  |  Print version Advertisement Finally. One-to-one marketing, at scale. The world's most powerful marketing platform is here, the Acxiom Audience Operating System™ (AOS). For the first time ever marketers, agencies and publishers can plan, buy and optimize audiences across channels, devices and applications with precision and scale. One integrated platform that ties all the disparate sources of media, channels and technology together, built on a flexible, open platform. Learn more. Analytics Help Brands Make Small Changes That Bring Big Social Impact Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival. Mary Lisbeth D'Amico  |  Analytics  |  Print version Native Video: The Industry’s New Darling Devil Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Manuel Donayre  |  Publishing  |  Print version Gaining Better Insights Through Segmentation Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Benjamin Spiegel  |  Search Marketing  |  Print version Counting Offline Conversions from Online Advertising, Made Easy Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Gregg Stewart  |  Local  |  Print version Keyword Research and Optimization: SES Hong Kong Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Guest  |  SEO  |  Print version RSS   Webinars Upcoming Events On Demand: The Missing Link - Role of Link Analysis and Content Marketing in Tomorrow's SEO On Demand: Link Building 101 On Demand: Link Building 102 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New YorkSummary: OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to... Adapt marketing for multiple devices Sitecore September 23, 2013 The Business Owner's Guide to Converting More Web Traffic into Sales National Conversion Booster September 19, 2013 Top 5 Display Advertising Trends in 2013 AdClarity September 17, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. 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