Voice Search SEO: Preparing for the Future
Christian Arno | SEO |       |  | If you've been keeping an eye on future trends, voice search will already be on your radar. If not, be prepared. The increase in voice-activated searches will have a significant impact on the way web users find information and interact with search engines. Using voice to search might seem a novel concept to those of us used to attracting web traffic via the words people type. However, in many ways it's a natural evolution of the world's growing passion for the mobile web. After all,... |
Gaining Better Insights Through Segmentation
Benjamin Spiegel | Search Marketing | |  | Let's talk about an important component of developing actionable insights from your search data; namely, segmenting your keyphrases and assets. It might sound simple but you would be surprised— almost nobody is doing it. Let me break it down for you. Generally: In organic search, people report on the rankings and performance of individual terms and phrases in relation to content and assets In paid search we look at the average position, CPC and quality score by term, campaign... |
Keyword Research and Optimization: SES Hong Kong
Guest | SEO | |  | Last week I was lucky enough to present at SES Hong Kong on Keyword Research and Optimization. I thoroughly enjoyed being part of such a fantastic event, so a huge thank you to the team for having me! So many people are achieving what they could from keyword research. The biggest mistake I see is people visit their tool of choice, download a set of keywords and then call it a day. The main point to this presentation was that keyword research doesn’t end with collecting a bunch... |
C3NY: SEO Not Dead, Just Evolving
Mary Lisbeth D'Amico | SEO | |  | Social media may grab all the headlines, but search engine optimization (SEO) is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week. Organic search continues to be the number one way that people find content and websites, according to conference host company, Conductor. “When Google went down for three minutes recently, 50 percent of Internet traffic came to a halt,”... |
PowerMap: Excel Charting Plus Bing Maps on Steroids
John Gagnon | Paid Search | |  | Digital marketers often wrestle with the myths and truths of "big data", and what to do with it. But data is just numbers until used to answer questions. Then it becomes insight. Luckily there are many new, yet familiar tools to help. One of the newest, PowerMap, lets you leap from data to insight shockingly fast. Mapping data geographically can paint a stunning picture that actually tells you what you need to do to market smarter. PowerMap is likely the most beautiful insight tool... |
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
Lisa Lacy | Strategies | Print version Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
Matt Kapko | Mobile | Print version 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
Mathew Sweezey | Email Marketing | Print version The Year of the Web Series Has Arrived
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
Tessa Wegert | Media Buying | Print version Rise of the Chief Convergence Officer
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
Marshall Sponder | Convergence Analytics | Print version Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
Adaline Lau | Social Media | Print version Stella Artois App Finds Bars Based on Mood
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
Lisa Lacy | Strategies | Print version Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
Matt Kapko | Strategies | Print version Don't Settle for Segments
Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments.
Shannon E. Denison | Mobile | Print version Four Approaches to Make Your Subject Lines Work Harder
Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting.
Margaret Farmakis | Email Marketing Optimization | Print version |
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