The Year of the Web Series Has Arrived
Tessa Wegert | Media Buying |       |  | When House of Cards, the Netflix series starring Kevin Spacey, scored an Outstanding Director Emmy this past Sunday, it made history as the first web-based series to win a major Emmy award. Days earlier, the show had won two Creative Arts Emmys. It boasted nine Emmy nominations in all. It's the year of the web series, and although it may appear that House of Cards is leading the charge, it isn't standing on the front line alone. This year has seen the launch of streaming Netflix... |
Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Matt Kapko | Mobile | |  | Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Following the Jumptap acquisition last month and the launch of a mobile ad exchange with AppNexus last week, the mobile ad network wants to improve campaign measurement by integrating new third party credit card and location data. "The next layer of growth in the sector we feel will be driven by measurement, real proof points... |
Don't Settle for Segments
Shannon E. Denison | Mobile | |  | We've been conditioned as an industry to think in terms of segments, or rote, easily grasped audience breakouts. These are often defined in advance by the advertisers or publishers and are very limited in terms of reflecting everything we can know about our audiences, all the traits and qualities that would help us truly target them. Today, especially in mobile, there is a better way, one that considers audience beyond cookie-cutter segments. A Quick Look at Segments Before we... |
How to Apply Big Data Analytics in Retargeting
Parth Mukherjee | Display Advertising | |  | Enough and more has been written about the importance of big data. So I will not labor the point any further. These large, complex, disparate, and rapidly changing data sets offer the world of display advertising many advantages. Retargeting too utilizes big data in order to improve the experience for the consumer and also the results for the brand or the marketer. What kinds of data are used in retargeting? The two main types of data captured and mined for retargeting are user... |
comScore: AOL Climbs to Second Place in Online Video Content Ranking
Greg Jarboe | Video | |  | In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. In August 2012, 188 million U.S. Internet users watched 37.7 billion online content videos, while video ad views totaled 9.5 billion. So, a record number of Americans watched 23.9 percent more online content videos and 140 percent more video ads this August than they did during the same month a year ago. It... |
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
Lisa Lacy | Strategies | Print version 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
Mathew Sweezey | Email Marketing | Print version Rise of the Chief Convergence Officer
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
Marshall Sponder | Convergence Analytics | Print version Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
Adaline Lau | Social Media | Print version Voice Search SEO: Preparing for the Future
I'll explain what voice search will mean for search engine optimization.
Christian Arno | SEO | Print version Stella Artois App Finds Bars Based on Mood
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
Lisa Lacy | Strategies | Print version Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
Matt Kapko | Strategies | Print version Four Approaches to Make Your Subject Lines Work Harder
Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting.
Margaret Farmakis | Email Marketing Optimization | Print version 5 Tips For Making the Most of Your Holiday Season Media Spend
The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season.
Ben Plomion | Data-Driven Marketing | Print version Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs
Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display.
Mary Lisbeth D'Amico | Strategies | Print version |
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