65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Mathew Sweezey | Email Marketing |       |  | Over 294 billion emails are sent every day, which dwarfs the supposed 400 million tweets and the 2 million blog posts published each day. With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. So lets take a step back and look at a few key items in your emails which can help you ensure your emails are building a stronger brand, and not hurting your other... |
Four Approaches to Make Your Subject Lines Work Harder
Margaret Farmakis | Email Marketing Optimization | |  | Let's face it - there’s nothing sexy about email subject lines. While some might argue that there's nothing sexy about email (and I would strongly disagree), there are certainly hotter and far more exciting topics to email marketers these days, like Gmail's tabs and responsive design for mobile. In fact, if I use Google Trends to track search term activity over the past 90 days for "responsive design," "gmail tabs" and "subject lines," the average for "responsive design" is 875... |
The Importance of Data Trees
Jeanne Jennings | Email Marketing | |  | Last week Only Influencers published my blog post, "The Mindset of Great Email Marketers." In it I discussed the importance of leveraging data to improve your email marketing program. Some who read the post wanted more information on what data they should be looking at. Here's a quick article on data trees, how to create them, and how to leverage them to your advantage. A data tree tracks the recipients' behaviors from the send all the way through conversion. A very simple data... |
How Do Consumers Feel About Gmail Tabs?
Justin Williams | Email Marketing | |  | Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? "For most consumers, this is a welcome change," says Movable Ink VP of Marketing Jordan Cohen. "That's my takeaway from listening to multiple social channels." Several studies corroborate Cohen's opinion. The "Gmail Tabs Consumer Survey 2013," released by StrongView (disclosure: my company) last week, states... |
Email Is History
Dave Hendricks | Email Marketing Optimization | | | | One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Typically a minimum of six characters but sometimes requiring as many as eight, the username is an antiquated concept that doesn't help publishers, users, or anyone else. What's the solution? Publishers should ditch the oft-forgotten "username" and replace it with something that everyone can remember: one of the user's email addresses. There are four reasons why the email... |
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
Lisa Lacy | Strategies | Print version Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
Matt Kapko | Mobile | Print version The Year of the Web Series Has Arrived
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
Tessa Wegert | Media Buying | Print version Rise of the Chief Convergence Officer
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
Marshall Sponder | Convergence Analytics | Print version Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
Adaline Lau | Social Media | Print version Voice Search SEO: Preparing for the Future
I'll explain what voice search will mean for search engine optimization.
Christian Arno | SEO | Print version Stella Artois App Finds Bars Based on Mood
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
Lisa Lacy | Strategies | Print version Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
Matt Kapko | Strategies | Print version Don't Settle for Segments
Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments.
Shannon E. Denison | Mobile | Print version 5 Tips For Making the Most of Your Holiday Season Media Spend
The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season.
Ben Plomion | Data-Driven Marketing | Print version |
No comments:
Post a Comment