Rise of the Chief Convergence Officer
Marshall Sponder | Convergence Analytics |       |  | Most large organizations employ a variety of technologies that are very challenging to integrate in a meaningful way. Yet, without a deep understanding of the needs of each part of an organization at an end user level (specifically, how the data can best be leveraged for particular use cases) converged implementations will not succeed. There seems to be a crisis of corporate technology where new capabilities of platforms are rapidly changing the way businesses are run and structured,... |
Analytics Help Brands Make Small Changes That Bring Big Social Impact
Mary Lisbeth D'Amico | Analytics | |  | Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a relatively large impact on a brand’s social media efforts. And social analytics—which comprised a 2.1 billion sized market in 2013, according to data aggregator Uniqloud-- are increasingly helping companies make these micro-decisions. Golf Channel, for example, in April decided to change the hashtag it was using on Twitter during the Masters Tournament... |
Convergence Analytics 2.0: Everybody is Still Measuring Everything
Andrew Edwards | Convergence Analytics | |  | How much does multi-channel analytics really help the marketer? It's hard to believe it was only six months ago when ClickZ published the first Convergence Analytics Report that I co-authored. We just launched the second Convergence Analytics report at SES San Francisco and I feel like we were barely able to document some of the latest changes taking place in digital analytics today. Suffice it to say things are moving very, very fast in this field. Our tag line for the first report... |
90% of Content Marketers Suffer From 'The Curse' & How to Remedy It
Bryan Eisenberg | ROI Marketing | |  | When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it's a human thing. Too much knowledge about your company and what you offer leads you to answer questions nobody is asking. When you're inside the bottle, it's hard to read the label. But that's also when you risk pushing your own interests at the expense of your customers' interests. This will often lead you to answer questions in your... |
11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Mark Ryan | Analyzing Customer Data | |  | Often web teams realize that their current site has deteriorated with time and for certain reasons making small improvements on the site will simply not make enough of a lift to justify maintaining the site. They see a great opportunity for a large jump in conversion while achieving other more qualitative goals by scraping most of the existing site and performing a redesign. During the redesign the web team members will often dive in deep to the web analytics to learn everything they... |
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
Lisa Lacy | Strategies | Print version Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
Matt Kapko | Mobile | Print version 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
Mathew Sweezey | Email Marketing | Print version The Year of the Web Series Has Arrived
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
Tessa Wegert | Media Buying | Print version Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
Adaline Lau | Social Media | Print version Voice Search SEO: Preparing for the Future
I'll explain what voice search will mean for search engine optimization.
Christian Arno | SEO | Print version Stella Artois App Finds Bars Based on Mood
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
Lisa Lacy | Strategies | Print version Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
Matt Kapko | Strategies | Print version Don't Settle for Segments
Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments.
Shannon E. Denison | Mobile | Print version Four Approaches to Make Your Subject Lines Work Harder
Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting.
Margaret Farmakis | Email Marketing Optimization | Print version | 
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