ClickZ Weekly: Analytics Help Brands Make Small Changes That Bring Big Social Impact

September 23-27, 2013 Weekly Analytics Help Brands Make Small Changes That Bring Big Social Impact Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival. Mary Lisbeth D'Amico  |  Analytics  |  Print version Optimize Content Marketing for Conversions and Brand Credibility It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Matthew Kumin  |  Publishing  |  Print version How to Apply Big Data Analytics in Retargeting Here are three ways big data could be analyzed for retargeting campaigns. Parth Mukherjee  |  Display Advertising  |  Print version Stella Artois App Finds Bars Based on Mood Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating. Lisa Lacy  |  Strategies  |  Print version Counting Offline Conversions from Online Advertising, Made Easy Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Gregg Stewart  |  Local  |  Print version Voice Search SEO: Preparing for the Future I'll explain what voice search will mean for search engine optimization. Christian Arno  |  SEO  |  Print version Pinterest Experiments with Promoted Pins Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience. Jessica Lee  |  Social Media  |  Print version Keyword Research and Optimization: SES Hong Kong Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Guest  |  SEO  |  Print version Toyota Racing Taps Twitter for Virtual Race Campaign The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day. Matt Kapko  |  Social Media  |  Print version Curalate Debuts Fanreel for Fan Images The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Lisa Lacy  |  Retail  |  Print version Newsjacking: How Intel Develops Real-Time Content in APAC [Video] Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Adaline Lau  |  Social Media  |  Print version Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. Mary Lisbeth D'Amico  |  Strategies  |  Print version YouTube to Add Offline Viewing to Mobile Apps At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications. Carly Page  |  Video  |  Print version National Geographic Celebrates 125 Years with Photo Blog, Social Platform With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Lisa Lacy  |  Social Media  |  Print version comScore: AOL Climbs to Second Place in Online Video Content Ranking AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Greg Jarboe  |  Video  |  Print version 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Mathew Sweezey  |  Email Marketing  |  Print version Four Approaches to Make Your Subject Lines Work Harder Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Margaret Farmakis  |  Email Marketing Optimization  |  Print version Marketers Call for a Reality Check in Female-Targeted Campaigns As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Matt Kapko  |  Strategies  |  Print version Battle of the Binge: New TV Habits Emerge According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive and totally interesting for advertisers. Gary Stein  |  Strategies  |  Print version Native Video: The Industry’s New Darling Devil Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Manuel Donayre  |  Publishing  |  Print version Why Mobile Chat Requires Kid Gloves With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Charlie Pownall  |  Mobile  |  Print version Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Matt Kapko  |  Strategies  |  Print version Green Giant to Dieters: Go Ahead, Cheat with Vegetables Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Lisa Lacy  |  Strategies  |  Print version Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android) For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon. Melanie White  |  Social Media  |  Print version Convergence Analytics 2.0: Everybody is Still Measuring Everything Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more data at once, more quickly and at lower overall cost. Andrew Edwards  |  Convergence Analytics  |  Print version RSS   Webinars Upcoming Events Link Building FAQ's October 8, 2013 1:00pm ET / 10:00am PT 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business October 15, 2013 1:00pm ET / 10:00am PT Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New YorkSummary: OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to... Adapt marketing for multiple devices Sitecore September 23, 2013 The Business Owner's Guide to Converting More Web Traffic into Sales National Conversion Booster September 19, 2013 Top 5 Display Advertising Trends in 2013 AdClarity September 17, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. 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