Thursday, September 26, 2013

ClickZ Today: Voice Search SEO - Preparing for the Future

ClickZ
September 26, 2013
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google-voice Voice Search SEO: Preparing for the Future
I'll explain what voice search will mean for search engine optimization.
Christian Arno  |  SEO  |  Print version

emailcampaign 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
Mathew Sweezey  |  Email Marketing  |  Print version

green-giant-difference Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables.
Lisa Lacy  |  Strategies  |  Print version

padmaspicks-cigna The Year of the Web Series Has Arrived
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
Tessa Wegert  |  Media Buying  |  Print version

mobile-measurement Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
Matt Kapko  |  Mobile  |  Print version

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connect-this-coffee-1281-300x300 Rise of the Chief Convergence Officer
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
Marshall Sponder  |  Convergence Analytics  |  Print version

jamshed-intel Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
Adaline Lau  |  Social Media  |  Print version

stellalebarguide Stella Artois App Finds Bars Based on Mood
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating.
Lisa Lacy  |  Strategies  |  Print version

life-sciences Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
Matt Kapko  |  Strategies  |  Print version

segments Don't Settle for Segments
Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments.
Shannon E. Denison  |  Mobile  |  Print version

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email-tricks Four Approaches to Make Your Subject Lines Work Harder
Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting.
Margaret Farmakis  |  Email Marketing Optimization  |  Print version

holiday-email 5 Tips For Making the Most of Your Holiday Season Media Spend
The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season.
Ben Plomion  |  Data-Driven Marketing  |  Print version

big-data How to Apply Big Data Analytics in Retargeting
Here are three ways big data could be analyzed for retargeting campaigns.
Parth Mukherjee  |  Display Advertising  |  Print version

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