ClickZ Today: Adweek 2013 - Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose

September 27, 2013 Today Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer. Matt Kapko  |  Search Marketing  |  Print version Cyber Week Stunted: 2013 Compacts the Christmas Calendar For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to making your holiday sales goal. Jim Davidson  |  B2C Email Marketing  |  Print version Blimpie Releases Its First App Aimed at Targeting Millennials The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Lisa Lacy  |  Strategies  |  Print version PPC for Brand Impact The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion. Lisa Raehsler  |  Paid Search  |  Print version How to Get the Most Out of Industry Events A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Larry Allen  |  Display Advertising  |  Print version Advertisement You're in the business of offering marketing services to others. And the best way to grow that business? Expanding your capabilities to create new revenue streams. When you join Constant Contact Solution Provider Program, we'll help you do just that. And, unlike many programs, there's no fee to join. Learn More! Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android) For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon. Melanie White  |  Social Media  |  Print version Green Giant to Dieters: Go Ahead, Cheat with Vegetables Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Lisa Lacy  |  Strategies  |  Print version Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Matt Kapko  |  Mobile  |  Print version 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Mathew Sweezey  |  Email Marketing  |  Print version Rise of the Chief Convergence Officer While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Marshall Sponder  |  Convergence Analytics  |  Print version Advertisement Finally. One-to-one marketing, at scale. The world's most powerful marketing platform is here, the Acxiom Audience Operating System™ (AOS). For the first time ever marketers, agencies and publishers can plan, buy and optimize audiences across channels, devices and applications with precision and scale. One integrated platform that ties all the disparate sources of media, channels and technology together, built on a flexible, open platform. Learn more. The Year of the Web Series Has Arrived Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Tessa Wegert  |  Media Buying  |  Print version Newsjacking: How Intel Develops Real-Time Content in APAC [Video] Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Adaline Lau  |  Social Media  |  Print version RSS   Webinars Upcoming Events Link Building FAQ's October 8, 2013 1:00pm ET / 10:00am PT 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business October 15, 2013 1:00pm ET / 10:00am PT Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New YorkSummary: OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to... Adapt marketing for multiple devices Sitecore September 23, 2013 The Business Owner's Guide to Converting More Web Traffic into Sales National Conversion Booster September 19, 2013 Top 5 Display Advertising Trends in 2013 AdClarity September 17, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - khani.jaan.mikm5@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. 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