The Social CEO: 6 Reasons Why the CEO Must Lead the Way August 15, 2013 - The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees, stakeholders and the media – social media. Rebecca Murtagh | Print version
How to Create YouTube Video Ad Campaigns for Direct Marketing August 15, 2013 - By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts. John Lee | Print version
5 Ways to Localize Social to Boost Relevance and Exposure August 15, 2013 - Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how to ensure businesses with multiple locations can easily be found online and help generate local leads. Jon Schepke | Print version
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Google Maps 'Doctor Who' Easter Egg Lets You Explore TARDIS August 14, 2013 - If you're a big fan of "Doctor Who", then you'll love the new Google Maps Easter egg. When you go to the address of the Police Telephone Box – a.k.a., TARDIS - you can actually "look inside" to see exactly how it appears on "Doctor Who". Jennifer Slegg | Print version
How and When to Use 301 Redirects vs. Canonical August 14, 2013 - This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel="canonical" attribute – to conquer duplicate content issues, sustain your rankings, and improve user experience. Brad Miller | Print version
The 5 Stages of Google Update Grief August 14, 2013 - Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process – denial, anger, bargaining, depression, and acceptance. Then you'll be ready to start over with your SEO. Jennifer Van Iderstyne | Print version
SEO Manager SEO Manager (OSP Group) - New York - Summary: OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the...
PPC Manager PPC Manager (Digital Operative) - San Diego - Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager...
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