Google's Enhanced Campaigns: What We've Seen So Far
Andrew Beckman | Search Marketing |       |  | Although roughly a month behind its initial target launch date, Google officially rolled out the highly anticipated Enhanced Campaigns update to AdWords on July 22, 2013. When the announcement was made back in February that Enhanced Campaigns would be coming, it was quickly recognized as a pretty seismic shift for advertisers seeking to connect with their target audiences online. In a world that is becoming increasingly on-the-go, with 90 percent of people using multiple screens... |
Search Observations From the South of France
Kevin Lee | Paid Search | |  | The fact that I'm on vacation this week in Saint-Tropez (Ramatuelle, actually, near the beaches) gives me an opportunity to share some observations about international SEM, SEO, and general web visibility. One realization that immediately struck me after my arrival is just how spoiled I am by digital connectivity. In Saint-Tropez, you can find Wi-Fi in the hotels and other selected establishments, and you can pay for phone connectivity to connect to the Net. But despite the fact that... |
For SEO, Read Content Marketing
Jon Wade | SEO | |  | Two things struck me recently. The first, an email I received from a colleague in Australia back in May to tell me that SEOMoz was now just Moz. SEOMoz was one of the biggest, if not the biggest, online resource for search engine optimization (SEO). With such a powerful reputation and brand built around being the go-to destination on the web for SEO advice and tips, it might seem curious that the company decided to rebrand and drop the SEO from its name. The other thing that struck... |
Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
Adaline Lau | Paid Search | |  | To show your love on Chinese Valentine's Day, Baidu is encouraging Chinese consumers to buy gifts for their lovers through a promotional campaign using Weigou, its e-commerce platform also known as micro purchase. Baidu Weigou is reported to have quietly rolled out early this year. The portal partners with other e-commerce sites such as Yihaodian, JD.com, and Dangdang, including brand owners and suppliers. "As most of them are Baidu search marketing customers already, we use... |
How to Build an Effective YouTube Plan in 6 Steps
Benjamin Spiegel | Search Marketing | |  | Over the past few months we've covered almost all the aspects of YouTube optimization, from optimizing YouTube videos for search and for paid media, as well as YouTube analytics and key performance indicators (KPIs). Through that series, I have had a lot of people ask me some very good questions. One question came from Mark, a chief marketing officer for a human resources software startup. Mark told me that he optimized his videos for a list of specific terms such as "Vacation Tracking... |
Mad Men vs. Math Men: 6 Ways to Automate for Both Sides of Your Marketing Brain
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix.
Stephanie Miller | Marketing Automation | Print version Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.
Jeanne Jennings | Email Marketing | Print version Ashton Kutcher and Digital Analytics
What an actor/investor can teach us about our work and lives.
Robert Miller | Actionable Analysis | Print version A True Service Industry: Sharing Knowledge With Your Competitors
By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience.
Mark Quinn | Retail | Print version 5 Tips to Build an Engaging Mobile Video Ad Campaign
First, let's examine where, what, and how mobile consumers behave today.
Meera Chopra | Video | Print version Barclaycard US Asks Fans What They #LiketoLove
Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove.
Melanie White | Social Commerce | Print version Yelp Adds Mobile Reviews
Yelp now lets users leave reviews for businesses via their smartphones.
Jennifer Slegg | Mobile | Print version Pepsi Next is on the Clock of Lists at BuzzFeed
As the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock.
Matt Kapko | Strategies | Print version Jack in the Box Goes 'Big' With 606 Seconds of Video
The Vine campaign offers what the brand hopes is more shareable content.
Lisa Lacy | Strategies | Print version Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names
Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images.
Ekaterina Walter | Social Media Smarts | Print version |
No comments:
Post a Comment