LinkedIn's Sponsored Updates Are Now Self-Serve
Kevin Lee | Paid Search |       |  | LinkedIn recently opened up its "Sponsored Updates" advertising option to self-serve advertisers. Previously, this platform enhancement had only been available to advertisers with a dedicated ad rep. The Sponsored Updates ad option opens up significant additional inventory - and opportunities - to you as a marketer. While many think of LinkedIn primarily as a recruiting tool, the reality is that both B2B and B2C marketers can use the LinkedIn ad platform's focused targeting capabilities... |
5 Tips to Rule Online Advertising This Back-to-School Season
Lisa Raehsler | Paid Search | |  | Back-to-school has never been so critical for marketers as it is now. The back-to-school season hit an all-time high in 2012 of $30.3 billion in spending on grades K- 12 in the U.S. This is according to a recent trends report released by Google on the 2012 season. Last year, both online and in-store sales were up year-over-year. This increase from 2011 is relevant because online growth surpassed in-store retail growth. Online spending was up over 15 percent compared to 4 percent... |
Back-to-School Online Shopping Trends Earliest on Record, Says Google
Jessica Lee | Search | |  | Google is experiencing the earliest back-to-school online shopping behavior on record, according to a study that it recently carried out. The ability to research online at any time, anywhere, on any device, has sped up shopping noticeably, says the search giant in a statement. Google cites July as the month reserved for the research portion of back-to-school gear, and August as the purchase time. Back-to-School Start Dates Vary Keep in mind that depending on where students... |
3 Creative Ways to Use Public Data for Digital Marketers
John Gagnon | Paid Search | |  | Super 8 is the world's largest budget hotel chain, but on November 18, 2012, Super 8 was able to charge over $500 per night in Austin, Texas. How? On that day, nearly 120,000 fans from around the country crowded Austin to attend the first Formula One race in the U.S. since 2007. Talk about supply and demand! And on November 17, 2013, odds are good it will happen again. The November race day was publicly known and posted for months (if not years) in advance. For small businesses,... |
When ccTLDs Can Make a Difference in the Overall SEO Campaign
Crispin Sheridan | SEO | |  | In a recent column I examined the merits of two techniques for international SEO. Here we look more carefully at some elements of one of them, country code top-level domains (ccTLDs). Enterprise companies like Google or Amazon utilize ccTLDs and have one specific website for each different country; for example, companyname.fr for France or .co.uk for United Kingdom. There are other enterprise companies that don't use different domains for each country but change the language of the... |
Insane Statistics About Content on the Web
An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future.
Jeanniey Mullen | Publishing | Print version Multi-Channel Inventory and Customer Loyalty
If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information?
Jack Aaronson | ROI Marketing | Print version Dr Pepper Reaches Out to Younger Hipper Audience
Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists.
Mary Lisbeth D'Amico | Strategies | Print version Facebook's Video Audience Bigger Than TV, According to Nielsen
A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks.
Caitlin Rossman | Publishing | Print version Mallorca's Melia Becomes "First Twitter Experience" Hotel
The experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic.
Lisa Lacy | Strategies | Print version 3 Ways to Boost Video Shares Online
To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well.
Tessa Wegert | Media Buying | Print version Getting Rid of the Summer Doldrums
Five tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project.
Alan Cutter | Strategies | Print version What to Measure? Start at the Top
Just because you can measure every online thing these days, should you?
Jim Sterne | Verifying Business Value | Print version Google+ Pulls Plug on Local App
Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead.
Jennifer Slegg | Mobile | Print version IBM Digital Experience: An "Umbrella Thought" Story
IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners.
Susan Kuchinskas | Strategies | Print version |
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