Lessons From Shark Week
Tessa Wegert | Media Buying |       |  | It's the "longest-running cable television programming event in history," now in its 26th year. It's broadcast in more than 72 countries, luring more than 21 million viewers last year alone. Discovery Channel's "Shark Week" - a series of shark-themed shows and documentaries packed into a single week - is nothing short of a pop culture phenomenon. Not every event is so well received, but Discovery and its advertising partners aren't resting on their laurels. This year more than ever... |
Push vs. SMS
Melinda Krueger | Mobile | |  | Many of our clients are asking whether they should focus on push or SMS for their short-form digital messaging channel. Here are several things to consider as you ponder this decision. First, the advantages of each: Push Advantages Not regulated. Push isn't regulated by the FCC, the FTC, or the telecos. Since user permission is required, there is significantly less bureaucracy and regulation complexity. Persistent inbox. An inbox can be created in your app that holds all notifications.... |
Study Reveals Significant Adoption of YouTube by Global Brands
Greg Jarboe | Video | |  | Pixability has just released a comprehensive industry study, The Top 100 Global Brands: Key Lessons for Success on YouTube, which details how global brands are successfully driving video and digital marketing success. Revealing a 99 percent YouTube adoption rate and 73 percent year-over-year growth, the brands driving the best business results are moving beyond television-style brand awareness to much more socially-engaged, longer-form, content-rich channels. Why YouTube? Starting... |
Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Adaline Lau | Display Advertising | |  | Citibank increased conversions by 42 percent in a recent retargeting campaign to generate new platinum card applications in Malaysia, which used DG Mediamind's creative optimization tool. The ad management firm uses Smart Versioning technology, which allows marketers to manage multiple creative ad banners and serve up targeted messaging to specific audiences. Nicholas Goh, associate director from MEC Malaysia, says the Citibank campaign has combined retargeting with DG's feature... |
Bringing Music Back
David Toner | Video | |  | As consumers and marketers, we have all participated in and watched the rapid evolution (or is that devolution?) of the music industry over the past few decades. While consumer-direct devices and services like Napster, the iPod, and iTunes are often viewed as culprits in the perceived demise of the music industry, the way that bands reach their audiences has also changed industry dynamics dramatically over the last 30 years - with many of these changes driven by video. Exhibit A:... |
Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee’s
The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans.
Lisa Lacy | Strategies | Print version Insider Tips for the Perfect Headline: Email, Mobile, or Social
Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content.
Sundeep Kapur | Social Integration | Print version Size or Specialization?
What the Publicis Omnicom merger means for email marketers.
Simms Jenkins | Email Marketing Best Practices | Print version 'All Models Are Wrong, but Some Are Useful'
The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed more and more to the results of these approaches.
Neil Mason | Verifying Business Value | Print version Baidu Ad Account Verification - What Does It Mean for Marketers?
Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance.
Tait Lawton | Paid Search | Print version Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed
Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old.
Jessica Lee | Social Media | Print version Siemens Taps Tumblr as Recruitment Tool
The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career.
Lisa Lacy | Social Media | Print version Apple and Android Fight for Hands of Smartphone Consumers
A new study by Nielsen looks into which operating system is winning the smartphone market.
Caitlin Rossman | Audience/Traffic | Print version The New Evolution of Direct Response Is Social
Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions.
Dilip Venkatachari | Analyzing Customer Data | Print version Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset
A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator.
Andrea Fishman | Data-Driven Marketing | Print version |
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