Branded Content Loves Email
Tessa Wegert | Media Buying |       |  | Email marketing has had its ups and downs, but it isn't in any danger of extinction. In part, that may be because it represents a valuable means of delivering content. I'm not talking about promotions or information about a current sale, but the same caliber of branded content that marketers produce for the web. Consumers are increasingly accustomed to receiving great content from brands, and brands are continually looking for ways to deliver it. But it isn't always easy. When asked... |
Mobile Trends in China and Opportunities for Brands
Andy Radovic | Mobile | |  | This year China finally became the world's largest smartphone market, overtaking the U.S. with around 420 million subscribers and seeing around 31 percent year-over-year growth. And in late 2012, the percentage of Chinese Internet users accessing the web via mobile finally surpassed that of desktop users, as you can see in the chart below. Source: CNNIC Let's take a look at a few other recent stats from my agency: 73 percent of smartphone users in China wake up to phone... |
NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences
Caitlin Rossman | Video | |  | Earlier this week NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." The unit's main focus will be creating braded video series to broaden NBC News stories and will particularly target mobile and social audiences. Emmy-nominated news producer Bill Smee will lead the new team at NBC News in September, taking the position of executive... |
Farmers Insurance Revives Preventative Tips for Short Attention Spans
Matt Kapko | Video | |  | If you don't know the jingle for Farmers Insurance, you've probably at least seen the latest TV campaign that shares tips for avoiding things like a grease fire. The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos. No two videos from the company's "15 Seconds of Smart" digital campaign look the same. Farmers' agency of record, RPA, created the series in various styles... |
Understanding Mobile Expertise Today
Shannon E. Denison | Mobile | |  | For marketers working with a fairly complex media mix and landscape, identifying "expertise" is important. But is it realistic to find relevant expertise within a single source? Looking at our segment of the landscape, as an example, what makes a mobile marketing expert? What might this person's heritage be? Let's take a practical stab at the answer, before we break it down. The real expert in mobile is more likely defined by perspective or need at any given time, rather than by... |
5 Quick Excel Tips for Marketers and SMBs With No Time
Save time and improve your reporting skills with these important tips.
John Gagnon | Paid Search | Print version The Psychological Hierarchy of the Email Campaign
How email marketers and subscribers can deliver a win-win message every time.
Simms Jenkins | Email Marketing Best Practices | Print version Pop Stars Embrace Videos, Hashtags to Push Fragrances
Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen.
Lisa Lacy | Strategies | Print version Gap Goes 'Back to Blue' With Tumblr, Styld.by
Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day.
Lisa Lacy | Strategies | Print version The Right and Wrong Ways to Measure Content Marketing
To understand the value of a given piece of content, we have to look at each stage separately.
Ben Plomion | Data-Driven Marketing | Print version The Value of Internal Site Search: Looking for Alternative Data
If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource.
Crispin Sheridan | SEO | Print version Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites.
Mark Ryan | Analyzing Customer Data | Print version 4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond
Mastering engagement will determine whether your email program ultimately succeeds or fails.
Margaret Farmakis | Email Marketing Optimization | Print version Advice to All Marketers: This One Simple Truth Will Help Get You Promoted
I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money.
Breanne Maliniak | ROI Marketing | Print version Google Brings Skippable In-Stream Video Ads to Online Games
Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob.
Matt Kapko | Video | Print version |
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