3 Ways to Boost Video Shares Online It's one of the most important rules of digital marketing: content can't thrive online unless it's shared. Regardless of how excellent and culturally relevant your visual or informational content might be, it's dead in the water unless it manages to get some traction through social shares. The good news is that consumers are predisposed to share. Better still - particularly in this age of Vine and Instagram Video - is the knowledge that they're particularly... Tessa Wegert | Media Buying | Google+ Pulls Plug on Local App Google will officially be retiring the Google+ Local app for iOS on August 7. While this termination may seem strange from what many would believe is a popular product, it is actually part of a streamlining attempt by Google and an effort to push users to migrate to the Google Maps for mobile app instead. The Google Maps app already includes all the features in the Google+ Local app, so users won’t be missing any of their favorite features when they transition.... Jennifer Slegg | Mobile | The Year of Mobile (Privacy) Reviewing recent history, every year since the launch of the iPhone and subsequent OS was supposed to be the the year of mobile - device adoption, breakthroughs in monetization, the majority screen, the only screen. And in some respects this came to fruition. A majority of U.S. adults own smartphone devices. This momentous migration to smartphones and tablets brought with it a whole host of questions about consumer expectations and privacy. Your location... Sarah Hudgins | Mobile | Native Mobile Experience More Effective Than Banner Ads: Study Voucher codes, QR codes, and brand mobile websites are said to drive the most engagement from consumers compared to mobile banner ads, according to a study by media agency Initiative. The study reveals native mobile experiences - activities that can only happen on mobile - yield the most engagement in click-throughs, downloads, and interactions as illustrated in the chart below. The latest Mobile Experience Study is part of a worldwide research across... Adaline Lau | Mobile | Content, Context, and Curation: Why Focus Matters The Internet is a fantastic resource for hobbyists. No matter what the interest, pastime, or topic, there's certainly a website and community forum dedicated to it. The same can be said for mobile apps, although on a smaller scale. So brands with hobby-centric content online had best get their mobile strategy figured out sooner rather than later if they want to avoid having their lunch eaten by mobile-first startups. This is particularly true for video content,... Frank Sinton | Video | Mallorca's Melia Becomes "First Twitter Experience" Hotel The experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic. Lisa Lacy | Strategies | Print version Getting Rid of the Summer Doldrums Five tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project. Alan Cutter | Strategies | Print version What to Measure? Start at the Top Just because you can measure every online thing these days, should you? Jim Sterne | Verifying Business Value | Print version IBM Digital Experience: An "Umbrella Thought" Story IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners. Susan Kuchinskas | Strategies | Print version Hyundai Feeds Walking Dead Fan Base With Chop Shop App The app challenges fans to build a better zombie survival machine based on one of three Hyundai models. Lisa Lacy | Strategies | Print version Groupon Opens Premium Channel to Mobile Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Mary Lisbeth D'Amico | Social Commerce | Print version Who Cares About Real-Time Data Anyway? Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Pelin Thorogood | Analyzing Customer Data | Print version Content Is Queen Why content strategy is a female-dominated field. Megan Pluskis | Strategies | Print version Focus on the Fundamentals It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral targeting. Derek Harding | Email Marketing Optimization | Print version Honest Engagement: Getting the Social Experience Right Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers? Dave Evans | Social Media | Print version |
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