3 Digital Practices Brands Need to Master Before It's Too Late
Andrew Edwards | Actionable Analysis |       |  | It's August, 2013. Do you know where your markets are? In terms of digital analytics, that is. With content focus shifting rapidly to mobile (as if the web were going anywhere!), and multi-channel analytics all the rage, it's important to note that whatever the platform, three principles remain key to brand success. The larger the brand, the more important these items become. And with added layers of measurement complexity, they become that much more difficult to achieve - as... |
The 1 Percent Rubric - 5 Questions Leading to Convergence
Marshall Sponder | Convergence Analytics | |  | Last month I discussed a new analytics paradigm for a successful 360-degree "convergence" framework that provides deeper and more actionable information than we can get from the various analytics platforms today. This month let's focus on the primary elements needed to enable the new paradigm to thrive. The expense of setting up and configuring disparate converged solutions places heavy demands upon analysts and support staff. Business leaders need to understand what they are going... |
New Google Analytics Attribution Tool Increased Conversion by 23%
Thom Craver | Analyzing Customer Data | |  | When your online marketing strategy involves multiple channels, it can be difficult to determine how each channel contributes to a visitor converting on your site. Visitors to your site often don't convert on their first visit and don't always return via the same channel. For the past two years, Google Analytics has included a report that allows you to see the combination of channels that drove a visitor toward conversion. The problem has always been figuring out the actual effect... |
Complexograms: An Illustration of Your Content Marketing Needs
Bryan Eisenberg | ROI Marketing | |  | The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy or content. In most cases it exists because the marketer was designated a box to fill in with words. You've seen it the 100- to 150-word count blocks that sit on home pages here and there. Think of it as checkbox copy, copy that had to be written to check off a box. It has gotten a bit better over the last couple of years as teams have discovered this new buzzword... |
Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
Mark Ryan | Analyzing Customer Data | |  | Heatmaps and session recordings are excellent tools for understanding how visitors interact with complicated web pages. These reports can uncover user behaviors that typical web analytic tracking tools cannot see. For instance, these reports can demonstrate when visitors get confused by complicated navigation panels as they hover from one link to the next without knowing where to click. But for sites with a wide variety of audiences, sometimes the aggregate heatmap reports make it... |
SVG Media Aims to Demystify Digital Ecosystem in India
SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country.
Adaline Lau | Display Advertising | Print version The Future of Local
All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent.
Gregg Stewart | Local | Print version The True Value of Media
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer.
Larry Allen | Display Advertising | Print version Screened Out
Is multi-screening the new buzzword? A few tips to get you started.
Mandeep Grover | Media Planning | Print version Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears
The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content.
Lisa Lacy | Strategies | Print version Average Facebook Engagement Metrics: How Does Your Brand Stack Up?
AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent.
Jessica Lee | Social Commerce | Print version Facebook Integrates Shutterstock Images for Small Business Ads
Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go.
Matt Kapko | Strategies | Print version The 5 Ws of Social Media (and the H)
Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how.
Jasmine Sandler | Social Media | Print version Publishing Technology Buzzwords Debunked
Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you.
Alex Godelman | Publishing | Print version Snacking Your Content
The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us.
Gary Stein | Strategies | Print version |
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