Brick Marketing SEO Newsletter for June 24

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June 24, 2014 New to SEO? Focus on Long Tail Keywords   If your company is relatively new or you have always relied on traditional marketing methods and are just starting to become active in the online space and have just launched a website, one of the most important things that you need to be mindful of as you create your online strategy is your competition.   CLICK HERE TO READ MORE Beyond the Visitor Report: Ways to Measure SEO Success    In order to determine how your website and SEO campaign is performing, it's necessary to add analytics code to the site. There are plenty of website analytics tools to choose from, both free and paid. What we recommend is Google Analytics. It's a free tool that really provides a wealth of information that comes straight from Google, which is helpful since Google practically runs the Internet.  Google Analytics allows you to pull a number of reports that can be used to measure success.    CLICK HERE TO READ MORE What a Difference a B2B Blog Makes for Organic Traffic One of the most important things to remember about SEO is that each page of your website is "evaluated" individually by the search engines. While each URL gets to piggyback on the overall value of your domain, a new page of content has to earn its way into the SERPs and demonstrate to Google that it contains the most relevant and useful information for searchers.  CLICK HERE TO READ MORE Think Like a PR Pro to Execute SEO   The shifts that have occurred in the SEO industry also mean that SEO professionals need to have a shift in their mindset too. SEO is no longer simply about adding some keywords to your existing content and looking for any opportunity to get a link. It needs to be much more strategic than that. Instead of adding any relevant keywords, they need to be the right relevant keywords that will attract an audience that is most likely to be interested in your product or service and could be at any point of the buying cycle. Instead of obtaining any link, it's about finding link opportunities that adhere to the Webmaster Guidelines, are related to your niche, and will actually generate traffic to your site in addition to giving you SEO "link juice".   CLICK HERE TO READ MORE Follow Brick Marketing!

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