Tuesday, August 6, 2013

Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

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SEW Daily August  6, 2013
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Website Launch Checklist: 25 Things to Test Before Your Site Goes Live Website Launch Checklist: 25 Things to Test Before Your Site Goes Live
August 6, 2013 - Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch.
Mark Knowles  |  Print version
How to Train a Link Builder From Scratch How to Train a Link Builder From Scratch
August 6, 2013 - Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders.
Julie Joyce  |  Print version
SEO for Google+ Profiles, Pages, Local, Communities & Updates SEO for Google+ Profiles, Pages, Local, Communities & Updates
August 6, 2013 - Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords to rank – as well as how Google handles outgoing links.
Kristi Hines  |  Print version
Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices
August 6, 2013 - SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is on the receiving end of a RICO lawsuit for providing SEO services that violated Google's webmaster guidelines.
Jennifer Slegg  |  Print version
Google Integrates 3 Tools Into New Display Planner Google Integrates 3 Tools Into New Display Planner
August 5, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Its goal is to give advertisers the tools in one place.
Jennifer Slegg  |  Print version
Need a Timer? Use Google Need a Timer? Use Google
August 5, 2013 - Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query into Google's search box. Google will create a timer for you right on the search results page, and then beep when time expires.
Jennifer Slegg  |  Print version
How to Reach and Market to Moms During the Back-to-School Season [Study] How to Reach and Market to Moms During the Back-to-School Season [Study]
August 5, 2013 - Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season with offers that matter to them. Walmart is winning on back to school searches.
Jessica Lee  |  Print version
Why is My Health Care Competitor Outranking Me? Why is My Health Care Competitor Outranking Me?
August 5, 2013 - One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What's to blame? A weak link profile? A lack of social media presence? Or something else? What's the missing link?
Eric Ward  |  Print version
Leveraging Pinterest for SEO and E-commerce Leveraging Pinterest for SEO and E-commerce
August 5, 2013 - Pinterest represents a virtually untapped marketing channel for online retailers and brands. It's capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here's how to pin and win for SEO and e-commerce.
George Fischer  |  Print version
How to Create Content Strategy for a B2B Business How to Create Content Strategy for a B2B Business
August 5, 2013 - B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business.
Jayson DeMers  |  Print version
2 Specific Strategies to Build Trust With Extra Cautious Prospects 2 Specific Strategies to Build Trust With Extra Cautious Prospects
August 5, 2013 - If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them.
Howard Jacobson  |  Print version
Link Building A-Z Guide – Definitions & Terms Link Building A-Z Guide – Definitions & Terms
August 5, 2013 - For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.
Julie Joyce  |  Print version
 
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