Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers
Frank Sinton | Video |       |  | As a multi-platform app developer focused on mobile, tablets, and TV, I can say with experience and authority that the biggest headache among the three has always been the connected TV. Which is why the prospects of Google's Chromecast device are exciting. In a nutshell, Chromecast allows users to display websites and streaming video from their Chrome browser on either a Mac or PC to a TV with the device installed. At launch, only streaming video from YouTube, Netflix, and Google... |
Pandora Shares Strategy for Introducing Video Ads
Matt Kapko | Video | |  | As Facebook continues to wrestle with its plans to launch a video advertising product, it's likely studying what other companies have done to appease marketers and users. Of course, Facebook's unparalleled audience makes its eventual (and reportedly delayed) leap into video ads all the more complicated. Venturing into video ads for the first time requires deliberation and logical steps that can present the new ad format to users in as natural a way as possible. Any massive alienation... |
Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Greg Jarboe | Video | |  | A small army of commentators have already commented on YouTube's decision to retire Video Responses. But virtually no one seems to have noticed that YouTube has dramatically changed the list of social media sites where you can share YouTube videos. So, marketers should remember that old adage: YouTube giveth and YouTube taketh away. First, let's look at what YouTube plans to taketh away: video responses. The YouTube Creator Blog announced: Currently video responses have a click-through... |
To Skip or Not to Skip: The Question of Pre-Roll Ads
Tessa Wegert | Media Buying | |  | There's a skippable pre-roll video ad for BMW currently running on YouTube in Canada. As soon as it kicks in the voiceover says, "Does zero to sixty in less time than it takes to skip this ad." Skippable ads have gone from being adventures in experimentation to a popular feature in online video campaigns. By providing consumers with the ability to manage their own digital ad experience, brands can create "a better video viewing environment," and that can translate into brand affinity... |
The Mobile Creative Moment
Joe Laszlo | Mobile | |  | The IAB office was abuzz last week with the judging for the 2013 IAB MIXX Awards. Great digital ad creative is therefore much on our institutional mind, making this an opportune moment to take stock of where smartphone and tablet creative is and where it's going. I think the news is good. Creative Standards Gain Traction Although mobile native advertising opportunities, which tend to be highly customized to individual media properties, are generating excitement this year, there... |
Mellow Mushroom Engages Mobile Audience with Summer Happiness
Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base.
Lisa Lacy | Strategies | Print version 10 Conversion Events You Should Be Tracking
These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns.
Kevin Lee | Paid Search | Print version The Internet Twerks!
An examination into the shift behind why live and custom content is central to brand success in a digital world.
Chris Copeland | Strategies | Print version Pinterest Launches New York Fashion Week Hub
Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub.
Anna Lee | Social Media | Print version Airbnb’s Hollywood & Vines Crowdsources Short Film
Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie.
Lisa Lacy | Social Media | Print version 5 Ways Mobile Marketing Can Help Retailers This Holiday Season
If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services.
Michael Della Penna | Community Management | Print version Getting People to Buy Less
What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling?
Jim Sterne | Verifying Business Value | Print version Don't Let an Email Ruin Your Career (or Weekend)
There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option.
Anna Papadopoulos | Strategies | Print version Services Marketing in the Internet Age
Consider these recommendations to improve service and differentiate your business.
Mandar Marathe | Community Management | Print version Yahoo Redesigns Sites to Make Way for More Stream Ads
Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads.
Matt Kapko | Search Marketing | Print version |
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