Bringing Music Back
David Toner | Video |       |  | As consumers and marketers, we have all participated in and watched the rapid evolution (or is that devolution?) of the music industry over the past few decades. While consumer-direct devices and services like Napster, the iPod, and iTunes are often viewed as culprits in the perceived demise of the music industry, the way that bands reach their audiences has also changed industry dynamics dramatically over the last 30 years - with many of these changes driven by video. Exhibit A:... |
10 Secrets to the Perfect Webinar
Kristin Kovner | Media Buying | |  | After three consecutive columns discussing the white-hot topics of digital marketing best practices, content marketing, and mobile, I want to turn your attention to a less sexy, but no less important marketing tactic. It's one of my favorites, and in a way, it's the unsung hero of B2B digital content marketing: the webinar. In short, I love webinars. Why? They're affordable. Webinars cost nothing if you use your company's existing platform, and anywhere from $12,000 to $18,000... |
Creating Value in Digital Advertising
Edward Montes | Display Advertising | |  | In the current digital media measurement paradigm a premium continues to be placed on the ability of a provider to get credit for an online conversion rather than the contribution an advertising impression makes to business success. We will never grow the size of the proverbial digital advertising "pie" until we learn to value media and move above and beyond last-action attribution. Consider that perhaps the largest objection to moving sizeable budgets into the online advertising... |
Betting on Branded Online Video
Naomi Troni | Video | |  | A European marketer friend has been taking bets that brand-owned online video channels will be the future of marketing. Being a high-energy TV documentary journalist-turned-marketer, she loves the way these new channels give brands the power to commission and curate high-quality content that is aligned with their brand, relevant to their customers, and available to everybody on demand through the Internet. For brands that are used to paying out megabucks to media owners to get fleeting... |
Insane Statistics About Content on the Web
Jeanniey Mullen | Publishing | |  | I came across this BuzzFeed video and it stopped me in my tracks: Content has certainly become the King Kong of the digital domain. So much so that now that every human on the planet is a multi-channel content producer, we are overwhelmed with incredibly amazing, addictive, and even sometimes annoying content. As a business, creating great content is no longer enough. Now, you also need to design a strategy that will work to distribute the content in an intelligent and personal... |
American Eagle Launches Jumbled Denim Runway
American Eagle Outfitters has created a journey on a virtual map from New York to LA and is asking customers to "create history" by uploading videos for this "longest-ever denim runway."
Lisa Lacy | Strategies | Print version Are You Suffering From OCT (Obsessive-Compulsive Testing)?
Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough.
Tim Ash | Conversion & ROI | Print version 5 Times It's Better to Be Silent on Social Media
In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines.
John Lee | Social Media Smarts | Print version Automate Dashboard Updates to Focus Your Time on Analysis
If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate.
Adam Singer | Actionable Analysis | Print version Don't Get Tabbed Out of Existence
How email marketers can respond appropriately to Gmail's new inbox tabs.
Justin Williams | Advanced Email Marketing | Print version Unleashing the Latino Entrepreneurial Spirit
There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences of the American consumer.
Gustavo Razzetti | Marketing to Latinos | Print version Innovations in Asian Shopper Technology
North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape.
Guest | Retail | Print version Crowdsourced Campaign Asks Beach Boys Fans to Contribute Solos
Capitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered from the California band’s archives.
Mary Lisbeth D'Amico | Strategies | Print version Facebook Attracts Mobile Game Developers With Preferential Marketing
Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps.
Matt Kapko | Social Media | Print version CA Milk Advisory Board's Cali CowChat App Gives Users Their Own Unique Moo
The app, which targets moms, has been downloaded 81,000 times after a soft launch in May.
Lisa Lacy | Strategies | Print version |
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