The Social CEO: 6 Reasons Why the CEO Must Lead the Way

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SEW Daily August 15, 2013  RSS  Like  Follow The Social CEO: 6 Reasons Why the CEO Must Lead the Way August 15, 2013 - The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees, stakeholders and the media – social media. Rebecca Murtagh  |  Print version How to Create YouTube Video Ad Campaigns for Direct Marketing August 15, 2013 - By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts. John Lee  |  Print version 5 Ways to Localize Social to Boost Relevance and Exposure August 15, 2013 - Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how to ensure businesses with multiple locations can easily be found online and help generate local leads. Jon Schepke  |  Print version Advertisement Boost Your Career and Salary Potential! Search Engine Marketing is evolving. Stay on the cutting-edge with a 100% online Advanced Certificate from regionally accredited University of San Francisco. In as little as 8 weeks, earn a respected credential in Search Engine Marketing, Social Media, Mobile Marketing or Digital Analytics! Learn to maximize every marketing dollar, boost ROI and drive results through proven Internet marketing best practices. Get Info Now! 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study] August 14, 2013 - xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. Jessica Lee  |  Print version Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study] August 14, 2013 - Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. Greg Jarboe  |  Print version Google Maps 'Doctor Who' Easter Egg Lets You Explore TARDIS August 14, 2013 - If you're a big fan of "Doctor Who", then you'll love the new Google Maps Easter egg. When you go to the address of the Police Telephone Box – a.k.a., TARDIS - you can actually "look inside" to see exactly how it appears on "Doctor Who". Jennifer Slegg  |  Print version How and When to Use 301 Redirects vs. Canonical August 14, 2013 - This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel="canonical" attribute – to conquer duplicate content issues, sustain your rankings, and improve user experience. Brad Miller  |  Print version 3 Ways to Find Great Link Building Opportunities in Boring Industries August 14, 2013 - Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be exploited by a creative link builder. Here's how to find opportunities for tremendous coverage and editorial links. Ken McGaffin  |  Print version The 5 Stages of Google Update Grief August 14, 2013 - Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process – denial, anger, bargaining, depression, and acceptance. Then you'll be ready to start over with your SEO. Jennifer Van Iderstyne  |  Print version   Webinars Upcoming Events Link Building 101 August 15, 2013 1:00pm ET / 10:00am PT The Missing Link - Role of Link Building and Analysis in Tomorrow's SEO August 22, 2013 1:00pm ET / 10:00am PT SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... PPC Manager PPC Manager (Digital Operative) - San Diego -  Digital Operative is a full-service digital agency located in Old Town San Diego. At the agency, the PPC Manager... 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013 Search Marketing Review 2013 (SMR13) Search Marketing Group (SMG) - Jul 22, 2013

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