Tuesday, August 27, 2013

Ten Tips to the Top of Google

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SEW Daily August 27, 2013
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Ten Tips to the Top of Google Ten Tips to the Top of Google
August 27, 2013 - Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond.
Grant Simmons  |  Print version
Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study] Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]
August 27, 2013 - Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February.
Jessica Lee  |  Print version
From Keyword Strings to 'Things': Some New Tidbits on Google Authorship From Keyword Strings to 'Things': Some New Tidbits on Google Authorship
August 27, 2013 - Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future.
Guillaume Bouchard  |  Print version
How to Rock Your Customers' World: An Interview With SES San Francisco Speaker Bryan Eisenberg How to Rock Your Customers' World: An Interview With SES San Francisco Speaker Bryan Eisenberg
August 26, 2013 - At SES San Francisco, Bryan Eisenberg will show you how to leverage big data and act on insights in real-time. Here, Eisenberg shares some insights on big data, secrets to great Google rankings, and a few must-have tools and apps.
Victoria Edwards  |  Print version
Google Finally Supports Paid and Organic Co-Optimization Google Finally Supports Paid and Organic Co-Optimization
August 26, 2013 - With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of opportunities on both sides of the search aisle.
Bill Hunt  |  Print version
A Great Strategy to Create In-Depth Evergreen Content A Great Strategy to Create In-Depth Evergreen Content
August 26, 2013 - The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. Here's how you can get a piece of the action.
Simon Penson  |  Print version
12 Questions to Separate Social Media Experts From Pretenders 12 Questions to Separate Social Media Experts From Pretenders
August 26, 2013 - Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to ask people who claim social media expertise.
Jasmine Sandler  |  Print version
5 Clever Ways to Leverage PR for SEO Success 5 Clever Ways to Leverage PR for SEO Success
August 26, 2013 - SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.
Purna Virji  |  Print version
 
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